Journal of Research in Marketing and Entrepreneurship: Volume 18 Issue 2


Table of contents

Competitive marketing through Confucian values in Malaysia: a case study

Tossapon Luechapattanaporn, Winai Wongsurawat

The purpose of this paper is to stimulate debate about the advantages and disadvantages of incorporating Confucian values in personnel and marketing practices of a manufacturing…

Bricolage in the marketing efforts of a social enterprise

Merie Joseph Kannampuzha, Mari Suoranta

The paper aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise.

Distributor orientation and channel profitability for manufacturing-centered SMEs: Moderating role of competitive intensity and coordinative intensity

Chiquan Guo, Yong Wang, Ying Zhu

This study aims to explore how the distributor orientation of manufacturing-centered small and medium-sized enterprises (MCSMEs) influences relationship building outcomes…

Strategies Snarks and stories: SME owner manager perceptions of business advisers

Barry Ardley, Philip Moss, Nick Taylor

This paper aims to examine the perceptions of small business entrepreneurs regarding the efficacy of external business advisers in delivering sustainable strategic and operational…

An exploratory study on the development of women entrepreneurs: Indian cases

Sucheta Agarwal, Usha Lenka

For establishing self-esteem and recognition in society, women are attracted towards entrepreneurship. To sustain in the competitive market, businesses carried out by women are…

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  • Rosalind Jones