Journal of Research in Marketing and Entrepreneurship: Volume 20 Issue 2

SMEs’ marketing performance: the mediating role of market entry capability

Nuryakin, Elia Ardyan

This study aims to examine an empirical evidence of the relationship between relational capital, network competence and market entry capabilities on marketing performance in…

Continually harvesting the crowds: A comparative case study of CMON and PEGASUS in the crowdfunding tabletop market

Marc R.H. Roedenbeck, Manfred Lieb

This paper aims to investigate how a small business is able to continually use entrepreneurial financial sources (i.e. crowdfunding) within and after a successful transformation…

Critical success factors of small and medium-sized enterprises in Palestine

Sam Alfoqahaa

The purpose of this paper is to investigate the success of small and medium enterprises (SMEs) in Palestine, and thus to contribute to the existing knowledge on the critical…

Measuring willingness-to-pay for mobile phone features: a multi-region study

Jong Seok Kim

A method is proposed for handling multi-attribute judgment problems with a large number of attributes such as mobile phone features. To minimize the complication of…

Legitimated consumption: a socially embedded challenge for entrepreneurs’ value creation

Laura Niemi, Jenni Kantola

This paper aims to address the general lack of detailed attention to the value co-creation process which happens in the consumers’ social environment. The purpose of the paper is…

Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis

Fabian Most, Francisco J. Conejo, Lawrence F. Cunningham

Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research…

Understanding backers’ interactions with crowdfunding campaigns: Co-innovators or consumers?

Mujtaba Ahsan, Erlinde F.I. Cornelis, Andrew Baker

Crowdfunding has become a popular method to acquire capital for entrepreneurial ventures. To successfully achieve funding goals, it is critical for crowdfunding campaigns to…

Online social media usage behavior of entrepreneurs in an emerging market: Reasons, expected benefits and intentions

Mehmet Turan, Ali Kara

Online social media has become an important marketing communication tool for entrepreneurs and their customers because of its ability to simplify various constraints in the…

Entrepreneurial orientation and market orientation: Systematic literature review and future research

Héctor Montiel-Campos

The purpose of this study is to provide a comprehensive qualitative review of the empirical accumulated knowledge on the relationship between entrepreneurial orientation (EO) and…

Paying attention to the customer: consumer forces in small town entrepreneurial ecosystems

Philip T. Roundy

Entrepreneurial ecosystems – the inter-related forces that promote and sustain regional entrepreneurship – are receiving intense academic, policymaker and practitioner attention…