Journal of Research in Marketing and Entrepreneurship: Volume 26 Issue 1


Table of contents

Entrepreneurial orientation and SMEs performance in an emerging economy: the mediating role of absorptive capacity

Mohammed Awad Alshahrani, Mohammad Asif Salam

The purpose of this paper is to investigate the relationship between entrepreneurial orientation (EO) and firm performance (FP) through the mediating role of absorptive capacity…

Firm selection for government venture capital funding to youth tech-based startups

Lalit Sharma

The purpose of the study is to review and understand firm selection mechanism involved in government venture capital (GVC) funding and identify key factors influencing selection…

Role of entrepreneurial resilience in SMEs to promote marketing and entrepreneurship amid Covid19 challenges

Mallika Devi Pathak, Brajaballav Kar, Rashmi Ranjan Panigrahi, Avinash K. Shrivastava

Resilient firms are more likely to survive crisis. This paper aims to investigate the resilient behavior displayed by small and medium enterprise (SME) owners in the pandemic…

Development and validation of an individual entrepreneurial potential new measurement scale

Akilimali Ndatabaye Ephrem, McEdward Murimbika

As good as existing measurements of entrepreneurial potential (EP) may appear in the literature, they are fragmented, suffer from the lack of theory integration and clarity, are…

A systematic literature review of startup survival and future research agenda

Mohd Azeem, Ashu Khanna

This paper aims to provide a brief review of the work on startup survival and a conceptual framework of factors influencing a startup firm’s survival. In addition, it lists…


Analysing the decision approach of the SME entrepreneurs relating to internationalisation of firms: the study of Kenyan SME entrepreneurs

Md. Noor Un Nabi, Benjamin Nyaoro, Fatema Tuj Zohora

The purpose of this study is to analyse the internationalisation decision-making process using causation and effectuation.

The impact of marketing modification on the performance of food processing SMEs in Ghana

Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi

The purpose of this study is to empirically examine the effect of marketing modification on business performance from the perspective of marketing capabilities theory.

Life after digital displacement: analog entrepreneurship and the revitalization of legacy technologies

Philip T. Roundy, Mark A. Bayer

Research at the interface of marketing and entrepreneurship has emphasized digital entrepreneurship and how entrepreneurs pursue business opportunities centered on new…

Cover of Journal of Research in Marketing and Entrepreneurship



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Rosalind Jones