Journal of Research in Marketing and Entrepreneurship: Volume 5 Issue 1

Subject:

Table of contents

The Semiology of Changing Brand Image

Ian Combe, David Crowther, Steve Greenland

This article considers the attempted change to the image of an established brand by studying the semiotics within the brand’s historical advertising campaigns. The use of…

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Cover of Journal of Research in Marketing and Entrepreneurship

ISSN:

1471-5201

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Rosalind Jones