Journal of Research in Marketing and Entrepreneurship: Volume 11 Issue 1

Subject:

Table of contents

Presentation of a generic “EMICO” framework for research exploration of entrepreneurial marketing in SMEs

Rosalind Jones, Jennifer Rowley

This research paper seeks to contribute to discussions at the marketing and entrepreneurship interface from the small to medium‐sized enterprise (SME) perspective, in particular…

2287

Growing the micro‐enterprise: observations from the craft sector

Andrew McAuley, Peter Clarke

The purpose of this paper is to explore how realistic ambitions for growth are in craft micro‐enterprise.

686

Portfolio entrepreneurs: an effectuation approach to multiple venture development

Sussie Morrish

This paper aims to investigate how effectuation and causation logic influences portfolio formation among entrepreneurs.

1719

Social entrepreneurship compared to government foreign aid: Perceptions in an East African village

Teresa C. Smith, Patricia L. Nemetz

This paper sets out to describe several contemporary models of social entrepreneurship, along with the historical context of African nations typically receiving aid. It also seeks…

1287

Entrepreneurship education and Web 2.0

Brian Jones, Norma Iredale

The social nature of the Web 2.0 environment creates marketing opportunities via shared learning through online exchange of views. Web 2.0 creates opportunities and poses…

1452
Cover of Journal of Research in Marketing and Entrepreneurship

ISSN:

1471-5201

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Rosalind Jones