Journal of Research in Marketing and Entrepreneurship: Volume 11 Issue 1


Table of contents

Presentation of a generic “EMICO” framework for research exploration of entrepreneurial marketing in SMEs

Rosalind Jones, Jennifer Rowley

This research paper seeks to contribute to discussions at the marketing and entrepreneurship interface from the small to medium‐sized enterprise (SME) perspective, in particular…


Growing the micro‐enterprise: observations from the craft sector

Andrew McAuley, Peter Clarke

The purpose of this paper is to explore how realistic ambitions for growth are in craft micro‐enterprise.


Portfolio entrepreneurs: an effectuation approach to multiple venture development

Sussie Morrish

This paper aims to investigate how effectuation and causation logic influences portfolio formation among entrepreneurs.


Social entrepreneurship compared to government foreign aid: Perceptions in an East African village

Teresa C. Smith, Patricia L. Nemetz

This paper sets out to describe several contemporary models of social entrepreneurship, along with the historical context of African nations typically receiving aid. It also seeks…


Entrepreneurship education and Web 2.0

Brian Jones, Norma Iredale

The social nature of the Web 2.0 environment creates marketing opportunities via shared learning through online exchange of views. Web 2.0 creates opportunities and poses…

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Emerald Publishing Limited

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  • Rosalind Jones