Journal of Research in Marketing and Entrepreneurship: Volume 24 Issue 1


Table of contents

The mediating effect of strategy on entrepreneurial orientation and performance

Yuli Budiati, Wisnu Untoro, Lilik Wahyudi, Mugi Harsono

This study aims to examine the effect of entrepreneurial orientation (EO) on performance and mediation differentiation strategies and market development in small and medium…

Entrepreneurial ecosystem big picture: a bibliometric analysis and co-citation clustering

Navid Mohammadi, Asef Karimi

As the main factor for sustainable development of countries, entrepreneurship is a difficult path only chosen by those who have a high level of risk-taking. On this path…

Role of governance on SME exports and performance

Vivek Kumar Dubey, Arindam Das

This paper aims to investigate the effect of governance – a proxy for network effects on small and medium enterprises (SME) growth through access to new markets. Specifically…

The impact of Covid-19 pandemic on small businesses in tourism and hospitality industry in Malaysia

Sara Abhari, Alireza Jalali, Mastura Jaafar, Reza Tajaddini

This paper aims to investigate the economic impacts of the current coronavirus disease, which is globally known as (COVID-19) pandemic, on small businesses in the tourism and…


Does eWOM influence entrepreneurial firms’ rate of diffusion of innovation?

Alaeddin Ahmad, Manar Mousa AlMallah, Majd AbedRabbo

This research aims to investigate the influence of electronic word-of-mouth (eWOM) on the diffusion rate of innovation in the context of entrepreneurial firms in emerging markets…

Factors influence performance of B2B SMEs of emerging economies: view of owner-manager

Amber Sayal, Saikat Banerjee

Small and medium enterprises (SMEs) of emerging economies play a key role in driving a country’s economic development. Business-to-business (B2B) SMEs of emerging economies play a…

Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises

Muhammad Dharma Tuah Putra Nasution, Endang Sulistya Rini, Yeni Absah, Beby Karina Fawzeea Sembiring

This study aims to examine the relationship between social network ties (SNT) and successful retail business (SRB), as well as the effect of the moderating variable of proactive…

The impact of marginalization on entrepreneurs’ online presence and firm performance

Nicole R. Fuller, McDowell Porter, Elyria A. Kemp

This study aims to examine the relationship between marginalization, Web presence and firm performance for small- and medium-sized enterprises (SMEs).

The farm-based entrepreneur’s marketing mix: a case study from the local food sector

Stine Alm Hersleth, Elin Kubberød, Antje Gonera

This paper aims to explore the market creation practices of farm-based entrepreneurs in the local food sector. Alternative marketing channels for farm-based products increase, but…

Effectiveness of virtual reality technologies in digital entrepreneurship: a comparative study of two types of virtual agents

Sihem Ben Saad, Fatma Choura

The rapid progress of information and communication technologies enables business creators to access a wide variety of tools. These tools facilitate electronic exchanges and…

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  • Rosalind Jones