Journal of Research in Marketing and Entrepreneurship: Volume 15 Issue 1

Subject:

Table of contents - Special Issue: Research at the Entrepreneurship and Marketing Interface: Contemporary Issues in Global Economies

Guest Editors: Rosalind Jones, Zubin Sethna

Entrepreneurial education: meeting needs better

Andrew McAuley

The purpose of this paper is to offer a perspective on the economic performance of small to medium‐sized enterprises' (SMEs') innovation and education in the context of…

1310

Entrepreneurial marketing: conceptual exploration and link to performance

Mar Solé

Marketing and entrepreneurship have been recognized as having significant interrelations, and to get potentiated when jointly implemented. A whole branch of literature is…

2437

Entrepreneurial marketing and social value creation in Turkish art industry: An ambidextrous perspective

Özge Gökbulut Özdemir

The study seeks to extend the comprehension in entrepreneurial marketing (EM) and social value creation through searching the entrepreneurship process in the socially valued art…

The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers

Pattana Boonchoo, Nigel Wadeson, Denise Tsang

The purpose of this paper is to explore empirically whether there are meaningful relationships between key entrepreneurial marketing (EM) variables and the demographic…

Cover of Journal of Research in Marketing and Entrepreneurship

ISSN:

1471-5201

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Rosalind Jones