Journal of Research in Marketing and Entrepreneurship: Volume 6 Issue 1


Table of contents

The Added Value of Virtue

Carter Crockett, Alistair R. Anderson

We have recently seen a growing concern for business ethics and the central role key individuals play in the formative years of a business. Research has shwon that the embedding…

Industry Differences in Opportunity Recognition

David J. Hansen, Gerald E. Hills

This exploratory study examines differences in opportunity recognition by industry. A sample of 142 entrepreneurs completed a detailed questionnaire. Certain differences by…


Internet Adoption by Entrepreneurial Small Firms (ESF’s): Purchasing Versus Non‐Purchasing Behaviors

Michelle L. Patrick, Gina L. Miller

Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm (ESF) as the supplier in a supplier/buyer relationship…


Entrepreneurship, Marketing and Leadership in Non‐Profit Performing Arts Organisations

Ruth Rentschler, Gus Geursen

This paper argues that the entrepreneurial leader in non‐profit Performing Arts Organisations (PAOs) has received too little attention in literature pertaining to these…


Networks Among Irish Information Communications and Technologies (ICT) Firms

Ann M. Torres, Martin A. Whyte

This paper explores how Irish information, communication, and technologies (ICT) firms use networks to achieve objectives and commercialise technology. The research availed of…

An Exploratory Study of Self‐administrated Quck‐audits as a Management Diagnostic to Assess Marketing and Entrepreneurial Orientations in Established and Startup Firms

Rob Vitale, Joe Giglierano, Morgan P. Miles

This paper explores the development and application of a self‐administered organizational diagnostic to assess the firm’s underlying business orientation. The research further…

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  • Rosalind Jones