Table of contents
Research into the Internationalisation Process: Advice to an Alien
Andrew McAuleyThis paper reviews several facets of the state of play of current research into the internationalisation process. In particular, the author considers origin, geographical…
The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector
Elaine CollinsonThis paper considers the mutually advantageous relationship that can exist between the University and the SME sectors. Such a relationship is explored through the notion of the…
Networks and Their Relevance to the Entrepreneurial/Marketing Interface: A Review of the Evidence
Eleanor ShawThis paper considers the relevance which networks have for research at the Marketing/Entrepreneurship Interface. The paper argues that while there is some evidence to suggest that…
Methodologies For Research at the Marketing/Entrepreneurship Interface
Audrey Gilmore, Nicole CovielloThis paper discusses methodological issues relevant to research at the marketing/entrepreneurship interface. Based on analysis of 352 papers published in the proceedings of the…
Nordic Perspectives on Marketing and Research in the Marketing/Entrepreneurship Interface
Claes M. HultmanIn this article the important contributions in marketing made by Nordic researchers and its applicability to studies of the marketing/entrepreneurship interface will be discussed…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones