Journal of Research in Marketing and Entrepreneurship: Volume 13 Issue 1

Subject:

Table of contents

Research in marketing and entrepreneurship: a retrospective viewpoint

Gerald E. Hills, Claes Hultman

The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period.

1811

Entrepreneurial passion: an explorative case study of four metal music ventures

Laura Laaksonen, Antti Ainamo, Toni‐Matti Karjalainen

Entrepreneurial passion has recently begun to fascinate a growing number of researchers. While only a few systematic studies exist, Cardon et al.'s review suggests passion as a…

1395

Aligning teaching and practice: a study of SME marketing

Sheilagh Resnick, Ranis Cheng, Clare Brindley, Carley Foster

This study aims to explore the role of marketing in small and medium‐sized enterprises (SMEs) and to consider how amendments can be made to the UK higher education (HE) teaching…

2087

Can CRM survive integrating franchisees with a corporate giant?

Kelley O'Reilly, David Paper

A paucity of literature considers a growing trend within the retail space whereby franchise companies and their franchisees market and sell products and services across multiple…

Best address: the use of innovative marketing in the real estate industry

Yuvay Jeanine Meyers, Susan S. Harmeling

This paper seeks to explore the successful entrepreneurial marketing communications done by a small, residential real estate firm, Best Address® LLC, in Washington, DC (USA). The…

2037

The impact of product management on SME firm performance

David C. Roach

This study seeks to address a gap in the literature by investigating product management (PM) as a set of firm‐level activities, distinct from the behaviours embedded within the…

1384
Cover of Journal of Research in Marketing and Entrepreneurship

ISSN:

1471-5201

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Rosalind Jones