Journal of Research in Marketing and Entrepreneurship: Volume 22 Issue 2


Table of contents

Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse

Nihar Amoncar

The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective…

Examining the boundaries of entrepreneurial marketing: a bibliographic analysis

Caitlin Ferreira, Jeandri Robertson

Literature in the entrepreneurial marketing (EM) field continues to flourish with a noted increase in publications in recent years. This study aims to conduct a bibliographic…

Religio-centric product strategy on marketing performance

Hendar Hendar, Moch. Zulfa, Alifah Ratnawati, Mulyana Mulyana

The purpose of this paper is to investigate and test the role of religio-centric product strategy (RPS) in mediating the relationship among marketing innovativeness (MI), market…

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Emerald Publishing Limited

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  • Rosalind Jones