Journal of Research in Marketing and Entrepreneurship: Volume 4 Issue 1


Table of contents

Reflections on the Research Process: Creativity and Identity

Peter Fraser

This paper argues that we should better encourage our students to represent organisational life and their experience of it. Two options are discussed, the first one of which is to…


Competition and Co‐operation between Small Firms and Their Competitors

Aodheen O’Donnell, David Carson, Audrey Gilmore

The concept of co‐operation amongst competitors has been considered for some time in the marketing literature generally, and in the small firm marketing literature specifically…


An Investigation Into The Relationship Between The Characteristics And Life Experiences Of Entrepreneurs

Jon Newton, David Gary Shreeve

A study of “the relationship between the characteristics and life experiences of entrepreneurs” has just been completed at the University of Derby. The four‐fold purpose of this…

Cultural Entrepreneurs and Creating Exchange

Nicholas Wilson, David Stokes

“Marketing, as it relates to the arts, is not about intimidation or coercion or abandoning an artistic vision. It is not ‘hard‐selling’ or deceptive advertising. It is a sound…

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Emerald Publishing Limited

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  • Rosalind Jones