Table of contents
Reflections on the Research Process: Creativity and Identity
Peter FraserThis paper argues that we should better encourage our students to represent organisational life and their experience of it. Two options are discussed, the first one of which is to…
Competition and Co‐operation between Small Firms and Their Competitors
Aodheen O’Donnell, David Carson, Audrey GilmoreThe concept of co‐operation amongst competitors has been considered for some time in the marketing literature generally, and in the small firm marketing literature specifically…
An Investigation Into The Relationship Between The Characteristics And Life Experiences Of Entrepreneurs
Jon Newton, David Gary ShreeveA study of “the relationship between the characteristics and life experiences of entrepreneurs” has just been completed at the University of Derby. The four‐fold purpose of this…
Cultural Entrepreneurs and Creating Exchange
Nicholas Wilson, David Stokes“Marketing, as it relates to the arts, is not about intimidation or coercion or abandoning an artistic vision. It is not ‘hard‐selling’ or deceptive advertising. It is a sound…
ISSN:
1471-5201e-ISSN:
1471-521XISSN-L:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones