Journal of Research in Marketing and Entrepreneurship: Volume 19 Issue 2


Table of contents

The “digital divide” for rural small businesses

William Richmond, Scott Rader, Clinton Lanier

This research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on…


“Doing good” while serving customers: Charting the social entrepreneurship and marketing interface

Philip T. Roundy

Social entrepreneurship represents an unconventional, but increasingly prevalent, activity in developed and emerging economies. Social entrepreneurs devise novel business models…


Social entrepreneurship: the role of national leadership culture

Kesha K. Coker, Richard L. Flight, Kelly N. Valle

Social entrepreneurship has emerged as an important realm of entrepreneurship during the last decade. Research on what motivates social entrepreneurial activity continues to be of…


Factors affecting outcomes of EU-supported investments in innovation among SMEs in the Greater Poland (Wielkopolska) region, Poland

Paweł Mikołajczak, Jacek Pawlak

The European Union offers support mechanisms to help small and medium sized enterprises (SMEs) to innovate and grow. Given the substantial contribution of SMEs to national…

Small business performance in Thailand: key success factors

Rujirutana Mandhachitara, Siriporn (NaPombhejara) Allapach

This paper investigates how affirmative leadership management styles, market orientation and marketing intelligence drive the performance of small business enterprises in Bangkok…


The role of serendipity in opportunity exploration

Saeed Mirvahedi, Sussie Morrish

This paper aims to investigate the distinctive role of serendipity in opportunity exploration. The study specifically explores how serendipity happens and the pattern of its…

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  • Rosalind Jones