Journal of Research in Marketing and Entrepreneurship: Volume 23 Issue 1


Table of contents

Identities at work in developing a new market

Hanna Astner, Johan Gaddefors

The purpose of this paper is to explore the roles of identities in entrepreneurial processes during the development of a new market. Two research questions are used: How do the…

Intrapreneurial behaviors of organizational members. A conceptual view: how contextual expectations can explain the entrepreneurship roles in organizations?

Korhan Arun, Suat Begeç, Olcay Okun

This study aims to develop theoretical arguments about the factors promoting nascent intrapreneurship relative to role theory. These arguments principally draw on contributions…

Entrepreneurial exit by acquisition: the impact of heterogeneity in products and technology portfolio and marketing capabilities

Annelies Bobelyn, Bart Claryse, Mike Wright

This paper aims to study the effect of two important marketing decisions on the extent of value capturing by the firm owners. First, it addresses the debate whether acquirers of…

Entrepreneurial marketing learning styles used by entrepreneurial teams

Edita Petrylaite, Michele Rusk

This paper aims to explore the learning styles of nascent entrepreneurs in developing their entrepreneurial marketing (EM) skills in teams while studying for the entrepreneurial…

An examination of artefacts in market-oriented firms

Cynthia O'Regan, Tomás Dwyer, Julie Mulligan

The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms.

Oppan Gangnam style! A series of accidents – place branding, entrepreneurship and pop culture

Nnamdi O. Madichie

This study aims to highlight a series of accidents epitomized by the success of a music artist, bringing three streams of literature together – pop culture, entrepreneurship and…

Jamaican micro/small entrepreneurs: a comparative assessment of their motivations and problems

Mauvalyn Manzia Bowen

The purpose of this paper is to assess the motivations and challenges faced by three groups of micro and small entrepreneurs in Jamaica, as well as factors that might contribute…

An AHP analysis of scientometrically derived factors of entrepreneurial intentions of women and constructing a conceptual research framework

Bhairab Chandra Patra, Usha Lenka

The purpose of this study is to analyze the entrepreneurial intentions (EI) of women to better understand the cognition process of women which will help to identify the reason for…

Brand development and entrepreneur’s role in small businesses

Ashwini Kumar Tewary, Ritu Mehta

The purpose of this paper is to frame the guidelines for brand building for micro, small and medium enterprises (MSMEs) and evaluate the role of the entrepreneur in the brand…

The factors that influence small and medium enterprises’ intention to adopt the government credit program

Rofikoh Rokhim, Iin Mayasari, Permata Wulandari

This study aims to analyze the adoption of the people entrepreneurship credit with online platform – a government-sponsored subsidy of small and medium enterprises to reduce…

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  • Rosalind Jones