Journal of Research in Marketing and Entrepreneurship: Volume 13 Issue 2

Subject:

Table of contents - Special Issue: Entrepreneurial marketing: is entrepreneurship the way forward for marketing?

Guest Editors: Sussie Morrish

Entrepreneurial marketing: a strategy for the twenty‐first century?

Sussie C. Morrish

The purpose of this paper is to present the author's view of the role of entrepreneurial marketing (EM) as a strategy to address the dynamic marketing environment of recent times.

6836

Influence from entrepreneurship in marketing theory

Claes M. Hultman, Gerald E. Hills

The purpose of this paper is to point at some examples where entrepreneurship theory can influence the developments within marketing theory.

5021

Entrepreneurship's relevance to marketing

Morgan P. Miles, Stuart Crispin, Chickery J. Kasouf

The purpose of this paper is to better define the contribution of entrepreneurship to the advancement of marketing thought.

3023

Entrepreneurial and SME marketing

Audrey Gilmore

The purpose of this paper is to consider marketing and its relevance to entrepreneurs and small to medium‐sized enterprises (SMEs), and how entrepreneurs and SMEs owner/managers…

7656

Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context

Jonathan H. Deacon, Jackie Harris

The purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the…

1881

Lost or just at a crossroads: is entrepreneurship the way forward for marketing?

Andrew McAuley

The purpose of this paper is to reflect on whether entrepreneurship is the way forward for marketing.

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Cover of Journal of Research in Marketing and Entrepreneurship

ISSN:

1471-5201

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Rosalind Jones