Table Of Contents - Special Issue: Entrepreneurial marketing: is entrepreneurship the way forward for marketing?
The purpose of this paper is to present the author's view of the role of entrepreneurial marketing (EM) as a strategy to address the dynamic marketing environment of recent times.
The purpose of this paper is to point at some examples where entrepreneurship theory can influence the developments within marketing theory.
Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in contextJonathan H. Deacon, Jackie Harris
The purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the…
The purpose of this paper is to reflect on whether entrepreneurship is the way forward for marketing.
Online date, start – end:1999
Copyright Holder:Emerald Publishing Limited
- Dr Zubin Sethna