Journal of Research in Marketing and Entrepreneurship: Volume 18 Issue 1


Table of contents

It’s uphill all the way to the top, regardless of mountain size: RepositBox’s search for a suitable path to go to market

Prescott C. Ensign, Nicholas P. Robinson

This case aims to illustrate the hurdles that a young venture might experience in the early stages of its life cycle and showcase how managers must use ingenuity to climb over…

Sales as entrepreneurship at Ewing Kauffman’s Marion Laboratories: Case study of a 1950s start-up sales force

Linden Dalecki

This paper aims to investigate how various sales personas interacted and played a role in the early growth of Ewing Kauffman’s Marion Laboratories in the 1950s.

Marketing orientation, strategic orientation and their synergistic impact on business performance: A case of SMEs in emerging context (India)

Hardeep Chahal, R.C. Dangwal, Swati Raina

The main purpose of this study is to examine the synergistic impact of marketing orientation (MO) and strategic orientation (SO) on business performance (BP) and to explore role…


Emerging market global business model innovation

Adesegun Oyedele

Developing a global business model requires a clear understanding of the market conditions in the global marketplace. The aim of this study was to evaluate the effect of emerging…


An outsider’s inside view of ethnic entrepreneurship

Mark McPherson

This paper aims to critically reflect upon the qualitative research strategy adopted by an outsider investigating business practices between first and second-generation South…

The impact of market orientation and learning orientation on organisational performance: A study of small to medium-sized enterprises in Cape Town, South Africa

Justin Beneke, Simon Blampied, Nadine Dewar, Linda Soriano

This study aims to consider the impact of market orientation and learning orientation on organisational performance in the context of small- and medium-sized enterprises (SMEs) in…


The entrepreneurial marketing of Trumpet Records

Stephanie S. Pane Haden, Courtney R. Kernek, Leslie A. Toombs

Definitions of entrepreneurial marketing (EM) abound. Unfortunately, a consensus definition and a unified description of the construct still eludes scholars in the field, as…

Entrepreneurial marketing behaviours: impact of firm age, firm size and firm’s founder

Pitsamorn Kilenthong, Claes M. Hultman, Gerald E. Hills

The purpose of this paper is to empirically test whether a systematic relationship exists between firms’ level of entrepreneurial marketing (EM) behaviours and firms’…


Multilevel marketing and entrepreneurship in Thailand: A case study

Somchai Hatchaleelaha, Winai Wongsurawat

The purpose of this research is to trace the development of a major player in the health/wellness direct sales industry in Thailand and draw lessons about growth strategies and…

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  • Rosalind Jones