Journal of Research in Marketing and Entrepreneurship: Volume 15 Issue 2


Table of contents

Researching SME/entrepreneurial research: A study of Journal of Research in Marketing and Entrepreneurship (JRME ) 2000-2011

Audrey Gilmore, Andrew McAuley, Damian Gallagher, Philippe Massiera, Jordan Gamble

This study aims to focus on how SMEs have been researched in the first 12 years of the new millennium and published in JRME between 2000 and 2011. There have been many studies on…


Networking capability, new venture performance and entrepreneurial rent

Jifeng Mu

Prior research suggests that insufficient networking capability of a firm (i.e. the capability to establish, maintain, and leverage ties, contacts and connections) poses a…


Understanding idea advancement efforts in innovation through proactive behavior

Tua Bjorklund, Dhruv Bhatli, Miko Laakso

Innovations lie at the heart of both entrepreneurship and marketing. While research has long focused on the idea generation phase at the beginning of the innovation process, ideas…

Increasing customer satisfaction in the new venture context

Brian George Nagy, K. Michele Kacmar

The purpose of this study is to test the effects of cognitive legitimacy and the assets of newness in the new venture context. The authors wish to provide evidence related to how…

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Emerald Publishing Limited

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  • Rosalind Jones