Journal of Research in Marketing and Entrepreneurship: Volume 17 Issue 1


Table of contents - Special Issue: Marketing and Innovation in Business

Guest Editors: Prof. Demetris Vrontis ,Dr. Michael Christofi

The effect of anticipatory emotions on students’ performance in marketing simulations

Wolfgang Hinck, Zafar U. Ahmed

This study aims to analyze the effects of goal-directed feelings on student’s performance in marketing simulations. Calculating path coefficients from data collected at two points…

Partner selection in co-opetition: a three step model

João Alves, Raquel Meneses

This paper aims to contribute towards a better understanding of the partner selection process, which anticipates a successful co-opetition partnership. Co-opetition partnerships…

Expressing herself through brands: the Arab woman’s perspective

Baker Ahmad Alserhan, Daphne Halkias, Aisha Wood Boulanouar, Mumin Dayan, Omar Ahmad Alserhan

This paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of…

Entrepreneurship and viral development in rural Western Negev in Israel

Ilan Bijaoui, David Regev

This paper aims to focus on two main and related issues: evaluating whether the required entrepreneurial capabilities are present according to Gladwell’s law of the few in the…

Perception and motivation to purchase organic products in Mediterranean countries: An empirical study in Tunisian context

Bahri-Ammari Nedra, Sandhir Sharma, Aymen Dakhli

This paper aims to study the determinants of consumer purchasing behaviour of organic product in the emergent countries. These variables are related to products such as…


Biotechnological mergers and acquisitions: features, trends and new dynamics

Matteo Rossi, Alkis Thrassou, Demetris Vrontis

The purpose of this paper is to analyze the phenomenon of mergers and acquisition (M & A) in high-tech sectors with a special focus on biotechnological firms. Recent years…

Determinants of consumer behaviour in novice markets: the case of wine

Roberta Capitello, Lara Agnoli, Diego Begalli

This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from…

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  • Rosalind Jones