Journal of Research in Marketing and Entrepreneurship: Volume 14 Issue 1


Table of contents

The entrepreneurial marketing domain: a citation and co‐citation analysis

Sascha Kraus, Matthias Filser, Fabian Eggers, Gerald E. Hills, Claes M. Hultman

Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub…


Opportunity development: an exploratory study of ecopreneurs using a creativity perspective

David J. Hansen, Javier Monllor, Leslie McMurchie

The purpose of this exploratory study is to examine the development of entrepreneurial opportunities within the context of environmentally‐sustainable business. The “4P”…


Entrepreneurial marketing in SMEs: the key capabilities of e‐CRM

Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Entrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing prescribed theoretically for large organisations. The purpose of this paper…


Marketing to the American entrepreneur: Insights and trends from mass‐market print magazine advertising

Alan S. Abrahams, Eloise Coupey, Anuja Rajivadekar, Joshua Miller, Daniel C. Snyder, Samantha J. Hayden

At the marketing/entrepreneurship interface, most research concerns how entrepreneurs market their businesses, rather than how advertisers market to entrepreneurs. The purpose of…


Creative industries: aligning entrepreneurial orientation and innovation capacity

Ian D. Parkman, Samuel S. Holloway, Helder Sebastiao

The purpose of this paper is to examine the relationship between entrepreneurial orientation, innovation capacity, and firm performance in the creative industries context.


Emotional intelligence and entrepreneurial orientation: The moderating role of organizational climate and employees' creativity

Mohammad Suleiman Awwad, Hanane Kada Ali

The purpose of this paper is to examine the effect of managers' emotional intelligence, organizational climate and employees' creativity on industrial small to medium‐sized…

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  • Rosalind Jones