Table of contents
Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective
Nicole Gross, David Carson, Rosalind Jones– The purpose of this paper is to propose the application of social practice theory for the investigation of entrepreneurial marketing (EM) practices.
Culture, conduct and innovation: a deconstruction of market orientation
David C. Roach, Joel Ryman, Joshua WhiteThis purpose of this study is to deconstruct market orientation to explore how culture interrelates with conduct and value-creating innovation and its effect on performance. The…
Branding as innovation within agribusiness value chains
Gemma Lewis, Stuart Crispin, Laurie Bonney, Megan Woods, Jiangang Fei, Sarah Ayala, Morgan MilesThe purpose of this paper is to explore how traditional agribusiness firms can differentiate their product through innovation and branding at the value chain level, through the…
The art of entrepreneurial market creation
Kim Lehman, Ian Ronald Fillis, Morgan MilesThe purpose of this paper is to use the case of the Museum of Old and New Art (MONA) in Hobart, Tasmania, to investigate the role of entrepreneurial marketing (EM) in shaping an…
Identifying entrepreneurs through risk taking behaviour: illegal downloading
Kate Pascoe, Kathleen MortimerThis paper aims to explore, and is the first in a series, whether it is possible to use risk-taking activities as way of identifying potential entrepreneurs. The research examines…
The stories of social entrepreneurs: Narrative discourse and social venture resource acquisition
Philip RoundyThe purpose of this study is to focus on how narratives are used to acquire social venture resources. Social entrepreneurship is a phenomenon of increasing significance. A key…
ISSN:
1471-5201e-ISSN:
1471-521XISSN-L:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones