Journal of Research in Marketing and Entrepreneurship: Volume 21 Issue 2


Table of contents

Borrowing place brands: product branding from SMEs in the publishing industry

Rachel L. Noorda

The purpose of this paper is to empirically test how company size affects the use of Scotland’s place brand in product branding by small and medium-sized enterprises (SMEs) in the…

International entrepreneurial alertness in opportunity discovery for market entry

Mehran Rezvani, Mahdi Lashgari, Jahangir Yadolahi Farsi

The purpose of this study is to change the level of entrepreneurial alertness from individual to group and from the group to the organizational level and apply it to international…


Entrepreneurial selling in context

Linden Dalecki

The purpose of this study is to provide a general review of the existing academic and practitioner literatures, pertaining to entrepreneurial selling with a view to articulate…

Exploring the interface of relationship marketing and export performance: A conceptual perspective

Abdel Hafiez Ali Hasaballah, Omer Faruk Genc, Osman Bin Mohamad, Zafar U. Ahmed

The purpose of this study is to develop a comprehensive model that explains the influence of different relational variables on export performance and the interaction between those…

Artistic creative social entrepreneurs and business model innovation

Noel James Pearse, Judita Peterlin

From the perspective of role identity theory, the purpose of this paper is to explain how an artistic creative entrepreneur has set up and operates a business that incorporates a…

Growth hacking as an approach to producing growth amongst UK technology start-ups: an evaluation

Tony Conway, Tanya Hemphill

“Growth hacking” is a “data-informed” marketing approach that uses digital marketing tools and tactics as well as traditional marketing channels to help technology companies show…


A bibliometric analysis of research on entrepreneurial intentions from 2000 to 2018

Shivam Dolhey

The purpose of this study is to provide a bibliometric analysis of the research on entrepreneurial intentions. A total of 1,393 papers published from the year 2000 to 2018 are…

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  • Rosalind Jones