International Journal of Innovation Science
Issue(s) available: 46 – From Volume: 1 Issue: 1, to Volume: 12 Issue: 2
Category:
Strategy
Volume 12
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Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Using social media for innovation – market segmentation of family firms
Ramakrishnan Raman, Preetha MenonThe purpose of this study is to understand the strategy adopted by family firms in using social media for their business. Based on the social media usage, this paper…
Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME's performance in Portugal: the moderating effects of entrepreneurial orientation
Jorge Ferreira, Arnaldo CoelhoThe purpose of this paper is to understand the impact of dynamic capabilities (DC) (in the view of exploration and exploitation) on competitiveness and performance…
ISSN:
1757-2223Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Brett Trusko