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Are environmental sustainability thoughts a panacea for environmental performance? Social innovation and moderating role of green innovation

Amira Khattak (Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia)

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 13 February 2023

290

Abstract

Purpose

This study aims to explore the association between environmental sustainability thoughts and environmental performance. Mediation through social innovation and moderating role of green innovation is also tested.

Design/methodology/approach

A quantitative research design was used for analyzing the personal/lived experience of 387 small–medium enterprises (SMEs) managers. Data were collected from persons who were performing their job, that is, it is based on current data. Cross-section data were collected through questionnaires. Correlation and regression analysis was used to test the study hypotheses.

Findings

Green innovation encourages firms to grow to be competent and increase their environmental performance. Results proved that businesses can work in a sustainable way through environmental sustainability thoughts and green innovation. Moreover, social innovation leveraged the interplay of environmental sustainability thoughts and the environmental performance.

Originality/value

The uniqueness of this research is that it combined environmental sustainability thoughts, social innovation and green innovation for developing environmental performance model for SMEs. This research includes new approach on sustainability domain and offered newest relevant factors to achieve a wider perceptive and multifaceted analysis of all dimensions that influence environmental performance.

Keywords

Citation

Khattak, A. (2023), "Are environmental sustainability thoughts a panacea for environmental performance? Social innovation and moderating role of green innovation", International Journal of Innovation Science, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJIS-10-2022-0190

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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