Journal of Fashion Marketing and Management
Issue(s) available: 97 – From Volume: 1 Issue: 1, to Volume: 25 Issue: 1
Strapline:
An International JournalCategory:
Marketing
Volume 25
-
Issue 1 2021
Volume 24
-
Issue 4 2020
-
Issue 3 2020 Transformative times for Fashion Marketing + Consumption: New horizons in fashion and marketing research through the lens of consumption.
-
Issue 2 2020
-
Issue 1 2020
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
-
Issue 2 2007
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
How legitimate are the environmental sustainability claims of luxury conglomerates?
Victoria Wells, Navdeep Athwal, Esterina Nervino, Marylyn CarriganBy responding to scholarly calls, this study examines the environmental reports of LVMH and Kering. The study extends legitimacy theory to ascertain the credibility of the…
I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing
S. Venus Jin, Ehri Ryu, Aziz MuqaddamSocial media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts. The current study…
The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago
Meena Rambocas, Jon Marc MahabirConsumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in…
Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective
Md Sadaqul Bari, Byoungho Ellie JinThe purpose of this study is to identify the emergence of apparel brands in Bangladesh: their timing, order and the reasons behind the patterns. This study also examined…
Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration
Bo Ra Joo, Hye-Young KimBuilding on the Brands as Intentional Agents Framework (BIAF), the aim of this study is to demonstrate the effectiveness of social media marketing (SMM) as a tool to…
Engaging consumers with sustainable fashion on Instagram
Danielle Sponder Testa, Sonia Bakhshian, Rachel EikeThe purpose of this study was to explore drivers of consumer engagement with sustainable fashion brands on Instagram to specifically answer the research question: what…
Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention
Sheetal JainRecently, internet has turned out to be the fastest growing channel for luxury sales. Surprisingly, very few studies have focused on understanding the major drivers behind…
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
Jihad Mohammad, Farzana Quoquab, Nur Zulaikha Mohamed SadomThis study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase…
Examining the influence of user-generated content on the fashion consumer online experience
Delia Vazquez, Jenny Cheung, Bang Nguyen, Charles Dennis, Anthony KentThe purpose of this study is to analyse online consumers' experiential responses towards visual user-generated content in social commerce fashion online shopping…
Sports bra use, preferences and fit issues among exercising females in the US, the UK and China
Nicola Brown, Jenny Burbage, Joanna Wakefield-ScurrPrevious research suggests that many active females are not engaging in sports bra use, despite the positive health benefits. The aim of this study was to establish and…
Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index
Xintong Li, Li Zhao, Stacy H. LeeGrounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop…
Social media analysis of consumer opinion on apparel supply chain transparency
Dipali Modi, Li ZhaoThis study aims to use social network analysis to (1) investigate public opinions on social media regarding apparel supply chain transparency and (2) identify key themes…
Predicting Indian consumers' purchase intention from Western apparel brands
Swagata Chakraborty, Amrut SadacharThe present study compared Indian consumers' attitude (AT) toward and purchase intention (PI) from Western apparel brands, as a function of their Western acculturation…
Chinese textile and apparel manufacturers' moral duty positions, goals and structures toward sustainability
Nannan Yang, Jung E. Ha-BrookshireUsing the moral responsibility theory of corporate sustainability (MRCS) framework , the study examined Chinese textile and apparel (T&A) manufacturers' moral duty…
Mapping environmentally sustainable practices in textiles, apparel and fashion industries: a systematic literature review
Md Mazedul Islam, Patsy Perry, Simeon GillThis paper reviews the literature on environmentally sustainable practices in textile, apparel and fashion (TAF) industries to allow the mapping of practices across…
The language of luxury fashion advertising: technology of the self and spectacle
Kirsten KohrsUbiquitous Internet access and social media make visual consumption possibly the most vital characteristic of the experience economy. A cumulative, integrative framework…
Consumer acceptance of self-service technologies in fashion retail stores
Jee-Sun Park, Sejin Ha, So Won JeongThe purpose of this study was to update the fashion retail literature with an investigation of consumers' perceptions of in-store self-service technology (SST) and their…
The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users
Jiyoung Kim, Kiseol Yang, Xin Zeng, Hwa-Ping ChengThe purpose of this study is to investigate (1) how female blog users' perceived benefits (i.e. perceived usefulness, perceived enjoyment, community identification and…
Style and fit customization: a web content mining approach to evaluate online mass customization experiences
Chunmin Lang, Sibei Xia, Chuanlan LiuThis study intends to examine consumers' fashion customization experiences through a web content mining (WCM) approach. By applying the theory of customer value, this…
Global–local supply chain configurations for different production strategies: a comparison between traditional and customized productions
Laura Macchion, Rosanna FornasieroSupply chain (SC) configuration has gained increased acceptance as an important issue when evaluating new customization possibilities and this evidence has contributed to…
Impact of website design features on experiential value and patronage intention toward online mass customization sites
Ying Zhang, Ann Marie Fiore, Ling Zhang, Xiaogang LiuTo examine the relationships among website design features, consumer experience responses and patronage intention toward online mass customization (OMC) apparel websites.
Bangladeshi clothing manufacturers' technology adoption in the global free trade environment
Haesun Park-Poaps, Md Sadaqul Bari, Zafar Waziha SarkerThe purpose of this study was to investigate the status of technology adoption (TA) among clothing manufacturers in Bangladesh and examine the influences of contextual…
Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?
Naeun Lauren Kim, Byoungho Ellie JinOne of the major concerns in the emerging phenomenon of collaborative consumption (CC) is the issue of contamination (i.e. feeling “grossed out” when sharing items with…
Social network analysis of an emerging innovation: direct-to-garment printing technology
Yanan Yu, Marguerite Moore, Lisa P. ChapmanThe study primarily aims to examine an emerging fashion technology, direct-to-garment (DTG) printing, using data mining-driven social network analysis (SNA)…
The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination
Byoungho Ellie Jin, Heesoon Yang, Naeun Lauren KimBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes
Further Information
