Journal of Fashion Marketing and Management
Issue(s) available: 94 – From Volume: 1 Issue: 1, to Volume: 24 Issue: 2
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An International JournalCategory:
Marketing
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Issue 2 2007
Volume 10
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Volume 2
Volume 1
Clustering consumers' shopping journeys: eye tracking fashion m-retail
Zofija Tupikovskaja-Omovie, David TylerDespite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This…
Going green? How skepticism and information transparency influence consumers' brand evaluations for familiar and unfamiliar brands
Gargi Bhaduri, Lauren CopelandTo help brands persuasively communicate their environmentally responsible initiatives, this study aims to involve two experiments, examining the impact of brand schema…
Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention
Jiyoung Kim, Rebecca Melton, Jihye Ellie Min, Bu Yong KimThe purpose of this research is to conduct an exploratory study to discover if presenting consumers with a certain content type (i.e. product-focused content with…
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours
Ashleigh McFarlane, Emma SamsioeThis paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.
Sustainable knowledge from consumer perspective addressing microfibre pollution
Songyi Yan, Claudia Elisabeth Henninger, Celina Jones, Helen McCormickThis research investigates sustainable knowledge from a consumer perspective, thereby focussing on the issue of microfibre pollution (MFP) within the context of the…
Exploring Millennial's perceptions towards luxury fashion wearable technology
Marta Blazquez, Bethan Alexander, Karie FungThis study aims to examine the relationship between key value propositions of luxury fashion smartwatches, consumer attitudes and their purchase intentions, and to explore…
Style and fit customization: a web content mining approach to evaluate online mass customization experiences
Chunmin Lang, Sibei Xia, Chuanlan LiuThis study intends to examine consumers' fashion customization experiences through a web content mining (WCM) approach. By applying the theory of customer value, this…
A brave new world: embracing sexuality in advertising for apparel
Elika Kordrostami, Melika KordrostamiIn light of the recent shift in the US culture, this paper investigates the effectiveness of female sexual empowerment as ad appeal in the apparel industry.
Drivers and outcomes of brand engagement in self-concept for luxury fashion brands
Munyaradzi W. Nyadzayo, Lester W. Johnson, Monica RossiTo understand consumer brand engagement processes in luxury fashion brands. Grounded on the brand engagement in self-concept (BESC), this study examines key drivers (i.e…
Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model
Kiseol Yang, HaeJung Maria Kim, Jonelle ZimmermanDrawn from the P-A-D approach, the purposes of this study are (1) to investigate the impacts of website attributes on emotional branding process, and (2) to examine the…
Social comparison in fashion blogging: “creative self” as the new genre in fashion communication
Athena ChoiThe purpose of this study is to draw on an inductive approach in exploring how the post-90s generation relates themselves with the others when browsing fashion images on…
Personality traits and social media as drivers of word-of-mouth towards sustainable fashion
Suha Fouad Salem, Alshaimaa Bahagat AlanadolyThe main objective is to investigate the effects of antecedents of word-of-mouth (WOM) towards sustainable fashion, using the Personality Traits theory. More specifically…
Disruptive product development for online fast fashion retailers
Rachel Parker-Strak, Liz Barnes, Rachel Studd, Stephen DoyleThis research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus…
Impact of website design features on experiential value and patronage intention toward online mass customization sites
Ying Zhang, Ann Marie Fiore, Ling Zhang, Xiaogang LiuTo examine the relationships among website design features, consumer experience responses and patronage intention toward online mass customization (OMC) apparel websites.
Omnichannel fashion retailing: examining the customer decision-making journey
Samantha Lynch, Liz BarnesThe purpose of this paper is to examine the customer decision-making journey of high involvement female fashion consumers in the context of omnichannel fashion retailing.
Art to enhance consumer engagement in the luxury fashion domain
Alessia GrassiThis paper explores an opportunity for luxury fashion brands to strengthen their engagement with consumers through the arts and without undermining the exclusivity of the…
Embracing imperfection: contemporary fashion communication and consumer well-being
Yiwei Lai, Milda PerminieneFashion advertising as a contemporary ideological form has the power to deliver semiotic messages, which frames individuals' perception. Promoting perfection in consumer…
Managerial and Industry 4.0 solutions for fashion supply chains
Marcello Braglia, Leonardo Marrazzini, Luca Padellini, Rinaldo RinaldiThe purpose of this paper is to present a structured framework whose objectives are to identify, analyse and eliminate fashion-luxury supply chains inefficiencies.
Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?
Naeun Lauren Kim, Byoungho Ellie JinOne of the major concerns in the emerging phenomenon of collaborative consumption (CC) is the issue of contamination (i.e. feeling “grossed out” when sharing items with…
Do empowerment and materialism influence slow fashion consumption? Evidence from Brazil
Érica Maria Calíope Sobreira, Clayton Robson Moreira da Silva, Cláudia Buhamra Abreu RomeroGiven that slow fashion is a movement that develops a comprehensive understanding of sustainable fashion and it is little explored in the Brazilian academic field, this…
Fashion “see-now-buy-now”: implications and process adaptations
Rosy Boardman, Yvonne Haschka, Courtney Chrimes, Bethan AlexanderThe purpose of this paper is to identify if and how the see-now-buy-now model impacts the traditional buying, merchandising and supply chain processes (BMSCP) of…
Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs
Laura Rienda, Lorena Ruiz-Fernández, Lindsey CareyThis research investigates the role that having a trademark and a social media presence play in the development of international activities as well as their influence on…
Exploring the spectrum of fashion rental
Amira Mukendi, Claudia Elisabeth HenningerCurrently, fashion rental is suggested as being a way to bring about sustainability in the fashion industry. Although there has been some success for brands in this space…
Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring
Hanna Lee, Sun-Jin HwangThe purpose of this paper is to explore and examine the different word-of-mouth (WOM) acceptance and diffusion in social brand communities according to the level of…
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
Hanna Lee, Yingjiao Xu, Anne PorterfieldThe purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards…
Co-location of R&D and production in fashion industry
Denada Lica, Eleonora Di Maria, Valentina De MarchiThe purpose of this paper is to analyze how important is co-location of R&D and production for firms originated from high-cost countries and to provide evidence of the…
From PLM 1.0 to PLM 2.0: the evolving role of product lifecycle management (PLM) in the textile and apparel industries
Jo ConlonProduct lifecycle management (PLM) is an enterprise-wide strategy gaining prominence across manufacturing. The fashion industry is a late adopter of PLM, yet within global…
Are negative and positive reviews regarding apparel fit influential?
Eonyou Shin, Telin Chung, Mary Lynn DamhorstThe purpose of the current study is to explore how valenced fit reviews affect the consumer decision-making process during online apparel shopping.
The role of fashion retail buyers in China and the buyer decision-making process
Yingtong Zhong, Sovan MitraThe Chinese fashion market is becoming increasingly important in terms of consumption volume and value. A critical aspect of the Chinese fashion market is the role of the…
How fashion influencers contribute to consumers' purchase intention
Youssef Chetioui, Hikma Benlafqih, Hind LebdaouiThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting…
Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity
Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque, Md Rifayat Islam Rushan, Mohammad Iftekhar RahmanThe purpose of this research is to investigate the millennial consumers’ purchasing behavior of fashion clothing brands in the spectrum of brand awareness, brand…
Facebook and luxury fashion brands: self-congruent posts and purchase intentions
Elaine Wallace, Isabel Buil, Sara CatalánThis study explores consumers' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the…
Evaluating garments in augmented reality when shopping online
Fatma Baytar, Telin Chung, Eonyou ShinAugmented Reality (AR) integrates computer-generated images to a physical environment in real-time. Online apparel shopping presents some product-related risks, as…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Steven Hayes
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