Journal of Fashion Marketing and Management
Issue(s) available: 96 – From Volume: 1 Issue: 1, to Volume: 24 Issue: 4
Strapline:
An International JournalCategory:
Marketing
Volume 24
-
Issue 4 2020
-
Issue 3 2020 Transformative times for Fashion Marketing + Consumption: New horizons in fashion and marketing research through the lens of consumption.
-
Issue 2 2020
-
Issue 1 2020
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
-
Issue 2 2007
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Social media analysis of consumer opinion on apparel supply chain transparency
Dipali Modi, Li ZhaoThis study aims to use social network analysis to (1) investigate public opinions on social media regarding apparel supply chain transparency and (2) identify key themes…
Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index
Xingtong Li, Li Zhao, Stacy H. LeeGrounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop…
Predicting Indian consumers' purchase intention from Western apparel brands
Swagata Chakraborty, Amrut SadacharThe present study compared Indian consumers' attitude (AT) toward and purchase intention (PI) from Western apparel brands, as a function of their Western acculturation…
Chinese textile and apparel manufacturers' moral duty positions, goals and structures toward sustainability
Nannan Yang, Jung E. Ha-BrookshireUsing the moral responsibility theory of corporate sustainability (MRCS) framework , the study examined Chinese textile and apparel (T&A) manufacturers' moral duty…
Mapping environmentally sustainable practices in textiles, apparel and fashion industries: a systematic literature review
Md Mazedul Islam, Patsy Perry, Simeon GillThis paper reviews the literature on environmentally sustainable practices in textile, apparel and fashion (TAF) industries to allow the mapping of practices across…
The language of luxury fashion advertising: technology of the self and spectacle
Kirsten KohrsUbiquitous Internet access and social media make visual consumption possibly the most vital characteristic of the experience economy. A cumulative, integrative framework…
The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users
Jiyoung Kim, Kiseol Yang, Xin Zeng, Hwa-Ping ChengThe purpose of this study is to investigate (1) how female blog users' perceived benefits (i.e. perceived usefulness, perceived enjoyment, community identification and…
Global–local supply chain configurations for different production strategies: a comparison between traditional and customized productions
Laura Macchion, Rosanna FornasieroSupply chain (SC) configuration has gained increased acceptance as an important issue when evaluating new customization possibilities and this evidence has contributed to…
Bangladeshi clothing manufacturers' technology adoption in the global free trade environment
Haesun Park-Poaps, Md Sadaqul Bari, Zafar Waziha SarkerThe purpose of this study was to investigate the status of technology adoption (TA) among clothing manufacturers in Bangladesh and examine the influences of contextual…
Social network analysis of an emerging innovation: direct-to-garment printing technology
Yanan Yu, Marguerite Moore, Lisa P. ChapmanThe study primarily aims to examine an emerging fashion technology, direct-to-garment (DTG) printing, using data mining-driven social network analysis (SNA)…
The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination
Byoungho Ellie Jin, Heesoon Yang, Naeun Lauren KimBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate…
Consumer acceptance of self-service technologies in fashion retail stores
Jee-Sun Park, Sejin Ha, So Won JeongThe purpose of this study was to update the fashion retail literature with an investigation of consumers' perceptions of in-store self-service technology (SST) and their…
Style and fit customization: a web content mining approach to evaluate online mass customization experiences
Chunmin Lang, Sibei Xia, Chuanlan LiuThis study intends to examine consumers' fashion customization experiences through a web content mining (WCM) approach. By applying the theory of customer value, this…
Impact of website design features on experiential value and patronage intention toward online mass customization sites
Ying Zhang, Ann Marie Fiore, Ling Zhang, Xiaogang LiuTo examine the relationships among website design features, consumer experience responses and patronage intention toward online mass customization (OMC) apparel websites.
Managerial and Industry 4.0 solutions for fashion supply chains
Marcello Braglia, Leonardo Marrazzini, Luca Padellini, Rinaldo RinaldiThe purpose of this paper is to present a structured framework whose objectives are to identify, analyse and eliminate fashion-luxury supply chains inefficiencies.
Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?
Naeun Lauren Kim, Byoungho Ellie JinOne of the major concerns in the emerging phenomenon of collaborative consumption (CC) is the issue of contamination (i.e. feeling “grossed out” when sharing items with…
Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs
Laura Rienda, Lorena Ruiz-Fernández, Lindsey CareyThis research investigates the role that having a trademark and a social media presence play in the development of international activities as well as their influence on…
Co-location of R&D and production in fashion industry
Denada Lica, Eleonora Di Maria, Valentina De MarchiThe purpose of this paper is to analyze how important is co-location of R&D and production for firms originated from high-cost countries and to provide evidence of the…
Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity
Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque, Md Rifayat Islam Rushan, Mohammad Iftekhar RahmanThe purpose of this research is to investigate the millennial consumers’ purchasing behavior of fashion clothing brands in the spectrum of brand awareness, brand…
Going green? How skepticism and information transparency influence consumers' brand evaluations for familiar and unfamiliar brands
Gargi Bhaduri, Lauren CopelandTo help brands persuasively communicate their environmentally responsible initiatives, this study aims to involve two experiments, examining the impact of brand schema…
A brave new world: embracing sexuality in advertising for apparel
Elika Kordrostami, Melika KordrostamiIn light of the recent shift in the US culture, this paper investigates the effectiveness of female sexual empowerment as ad appeal in the apparel industry.
Personality traits and social media as drivers of word-of-mouth towards sustainable fashion
Suha Fouad Salem, Alshaimaa Bahagat AlanadolyThe main objective is to investigate the effects of antecedents of word-of-mouth (WOM) towards sustainable fashion, using the Personality Traits theory. More specifically…
Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring
Hanna Lee, Sun-Jin HwangThe purpose of this paper is to explore and examine the different word-of-mouth (WOM) acceptance and diffusion in social brand communities according to the level of…
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
Hanna Lee, Yingjiao Xu, Anne PorterfieldThe purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards…
Are negative and positive reviews regarding apparel fit influential?
Eonyou Shin, Telin Chung, Mary Lynn DamhorstThe purpose of the current study is to explore how valenced fit reviews affect the consumer decision-making process during online apparel shopping.
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes
Further Information
