Journal of Fashion Marketing and Management
Issue(s) available: 107 – From Volume: 1 Issue: 1, to Volume: 27 Issue: 2
Strapline:
An International Journal
Exploration of Indian plus-size women's ready-to-wear: problems and preferences
Annu Kumari, Noopur AnandBody positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style…
Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset
Selen Bakış, Hakan KitapçıIn the purchase intention of green products context, researchers have mainly investigated the role of symbolism but have mostly discussed symbolic attributes/meanings in…
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Padmali Rodrigo, Hina Khan, Naser ValaeiDespite the plethora of research into country-of-origin (COO) effects, research that investigates the cognitive structures behind elite consumers' preferences for foreign…
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists
Su Yun Bae, Ruoh-Nan YanThis research applied Homer and Kahle's (1988) theoretical framework, which describes the hierarchical relations of personal values, attitude and behavior to test the…
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience
Chuanlan Liu, Sibei Xia, Chunmin LangThis study aims to discover clothing consumption shifts and explore the effect of consumer resilience in changing clothing consumption patterns or establishing new…
Investigating the impact of body shape on garment fit
Courtney Chrimes, Rosy Boardman, Helen McCormick, Gianpaolo VignaliBody shape is a critical variable influencing consumers' garment choices (Zakaria, 2017), yet research investigating how UK females with varying body shapes evaluate and…
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Shelley Haines, Omar H. Fares, Myuri Mohan, Seung Hwan (Mark) LeeThis study aims to examine YouTube comments relevant to sustainable fashion posted on fashion haul videos over the past decade (2011–2021). It is guided by two research…
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions
Dooyoung Choi, Ha Kyung LeeThis study aims to investigate the effects of sick-, well- and healed-baby appeals used in fashion products on purchase intentions through anticipated emotions. Consumers'…
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Kevin Teah, Billy Sung, Ian PhauThis study aims to examine the moderating role of principle-based entity (PBE) of luxury brands and its effect on perceived corporate social responsibility (CSR) motives…
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Summer Suzanne Shelton, Amanda S. Bradshaw, Matthew Cretul, Debbie TreisePlus-size women represent a large consumer segment that has grown in popularity with the fashion industry, retailers and advertisers. Despite advancements in clothing…
Handmade clothing consumption as a means of self-expression
Liezl-Marié van der Westhuizen, Stefanie Wilhelmina KuhnThis study examines handmade clothing consumption as a means of self-expression by exploring the interrelationships between consumers' self-expression, brand love and word…
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions
Nazan Okur, Canan Saricam, Aleyna Rumeysa Iri, Irem SariThe purpose of this study is to assess the impact of Covid-19 on sustainable fashion consumption behavior by proposing a conceptual framework combining consumer-specific…
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham, Huu Phuc Dang, Bang Nguyen-VietThe call for consumption reduction behavior has been getting more attention from scholars and practitioners. However, the consumption reduction often receives backfire…
Antecedents to the conspicuous consumption of luxury fashion brands by middle-income black South Africans
Fanny Saruchera, Lebohang MthombeniSouth Africa is increasingly becoming an attractive market for luxury fashion brands due to the growing middle-income consumer segment, which is perceived to be upwardly…
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences
Jiyoung Kim, Xi Yu Leung, Brittany McKneelyUsing social capital theory as the theoretical framework, the purpose of this study is to examine if shared value, the norm of reciprocity and social bonding within a…
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers
Bright Senanu, Thomas Anning-Dorson, Nii Nookwei TackieThe study investigates the factors that influence young consumers (Gen Zs and Ys) in emerging markets to engage fashion ads of non-luxury fashion retail small- to…
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry
Natalia SzozdaThe aim of the study presented in this paper is to investigate the interrelationships among technologies in retail, webrooming and showrooming purchase intentions and…
A sustainable model based on genetic algorithm for garment redesign process
Manoj Kumar Paras, Lichuan Wang, Rudrajeet Pal, Daniel EkwallThis study proposes a garment modularization model based on an interactive genetic algorithm. The suggested model consists of extraction and identification of parts and…
How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch
Seeun Kim, Hyejune Park, Mohammad Shahidul KaderThis paper aims to propose a conceptual model to examine the effect of an augmented reality (AR)–based product display (vs a picture-based product display) on…
The operational performance of fashion companies in the context of the coronavirus pandemic: static and dynamic analyses
He Huang, Jing Huang, Yanfeng ZhongThis study clarifies the operational performance of fashion companies during the coronavirus pandemic. Meanwhile, improvement strategies have been provided in the…
Beyond the gender dichotomy in fashion: Exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women
Daniel Almaguer Buentello, Aurore Bardey, Jekaterina RogatenOur study explored and mapped cisgender female consumers' motivation and shopping experience for cross-sexual fashion, i.e. people shopping for clothes that are not…
Consumer emotional experience research on online clothing tactile attributes: evidence from physiological polygraph
Xiaohong Mo, Ding-Bang LuhFor online experiential products, tactile attributes are important but hard-to-achieve features. This research aims to explore consumers' emotional experiences by…
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations
Kerri McBee-BlackThis study aimed to gain an in-depth and contextualized understanding of what impacted Scheier's commitment to addressing the apparel challenges of people with…
Slow fashion purchase intention drivers: an Indonesian study
Atik Aprianingsih, Ira Fachira, Margareth Setiawan, Teresia Debby, Nia Desiana, Shafa Amira Nurryda LathifanThis study aims to explore the relationships between particular personal values (environmental, hedonic and utilitarian) and the intention to purchase slow fashion through…
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets
Arnab Banerjee, Tanusree Dutta, Aditya Shankar MishraHandloom products often fail to infiltrate the global or mainland market, resulting in small localized markets, limited demand and profitability. Recent times have also…
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China
Jin Su, Nancy Nelson Hodges, Huicheng (Jeff) Wu, Md Arif IqbalThe purpose of this study was to understand the impact of the coronavirus disease (COVID-19) pandemic on the global textile and apparel supply chain from the perspectives…
The effects of perceived value, environmental concern and attitude on recycled fashion consumption
Tuğba Şener, Ferdi Bişkin, Neşe DündarThis study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and…
Futurizing luxury: an activity-centric model of phygital luxury experiences
Charles Aaron LawryThe purpose of this study is to examine how phygital luxury experiences can be generated from mobile-mediated service activities while enabling luxury apparel shoppers to…
What are the factors that influence the adaptive market? An empirical study with wheelchair users in Hong Kong
Qilong Feng, Patrick Chi-leung HuiThe purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the…
CSR drivers of fashion SMEs and performance: the role of internationalization
Laura Rienda, Lorena Ruiz-Fernández, Esther Poveda-Pareja, Rosario Andreu-GuerreroIn recent years, consumers have been demanding for sustainable practices, even more so after COVID-19, so fashion companies need to intensify their commitment to corporate…
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
Asphat Muposhi, Tinashe ChuchuThis study applies the modified brand avoidance model to examine factors that influence sustainable fashion avoidance behaviour among millennial shoppers in South Africa.
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry
Sara Harper, Rudrajeet PalTechnology and market pressures are encouraging localized and small-series production in customer-driven industries. The purpose of this paper is to explore and understand…
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise
Hau-Ling Chan, Yiu-Keung Kwok, Shun-Mun WongThis study aims to examine the research trends in fashion industry during the coronavirus disease 2019 (COVID-19) pandemic. Besides, it also provides an overview on the…
Fast fashion: business models and strategies for adapting to the COVID-19 crisis
Ling LiThis study aims to develop and test a methodical approach to assessing the effectiveness of business models in fast fashion.
Personalization and customization in fashion: searching for a definition
Tekila Harley Nobile, Lorenzo CantoniThe purpose of the study is to reach an in-depth understanding of personalization and its components by developing a comprehensive definition of the concept in fashion…
Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks
Ian Phau, Olamide Akintimehin, Sean LeeThe purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in…
Analysing the barriers to green apparel manufacturing implementation
Hailan GuoApparel manufacturers’ achievement of green manufacturing (GM) goal remains low. This paper aims to identify and prioritise the barriers to GM implementation in apparel companies.
Brand attachment toward functional, symbolic and hedonic brands
Cecilia Ugalde, Natalia Vila-Lopez, Ines Kuster-BoludaFashionable brands need to develop brand attachment so that their consumers become fans and act as apostles by recommending them. But how can companies develop brand…
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market
Lam Hong Lan, Jerry WatkinsThe purpose of this paper is to identify opportunities and challenges for small- to medium-sized pre-owned fashion enterprises (SMEs) in Vietnam. While recent studies have…
Can I touch the clothes on the screen? The mental simulation for touch in online fashion shopping
Ha Kyung Lee, Dooyoung ChoiThis study aims to explore consumers' vicarious experience of touch, namely, mental simulation for touch, through product pictures as visual stimuli and the use of touch…
Circular textiles innovation during COVID-19: not the silver lining some had hoped for
Bethany SuggThe COVID-19 pandemic has caused irrefutable devastation globally. Yet, academic and trade commentators have claimed that this disruption could have had a silver lining by…
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival
Cara Peters, Stephanie Lawson BrooksThis paper examines the discourse of consumers as they attempt to define and create consensus on the meaning and significance of cultural appropriation within a fashion context.
Developing a scale to measure problems in finding a good fit
Eonyou Shin, Te-Lin Doreen Chung, Mary Lynn DamhorstThe purposes of this study were twofold: (1) to develop a scale for measuring consumers’ perceived problems of finding a good fit (PFGF) and (2) to provide evidence of…
When fashion meets crowdfunding: exploring sustainable and innovative features of online campaigns
Carolina Dalla Chiesa, Alina Pavlova, Mariangela Lavanga, Nadiya PysanaThis paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes
Further Information
