Journal of Fashion Marketing and Management
Issue(s) available: 104 – From Volume: 1 Issue: 1, to Volume: 26 Issue: 4
Strapline:
An International Journal
CSR drivers of fashion SMEs and performance: the role of internationalization
Laura Rienda, Lorena Ruiz-Fernández, Esther Poveda-Pareja, Rosario Andreu-GuerreroIn recent years, consumers have been demanding for sustainable practices, even more so after COVID-19, so fashion companies need to intensify their commitment to corporate…
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
Asphat Muposhi, Tinashe ChuchuThis study applies the modified brand avoidance model to examine factors that influence sustainable fashion avoidance behaviour among millennial shoppers in South Africa.
Analysing the barriers to green apparel manufacturing implementation
Hailan GuoApparel manufacturers’ achievement of green manufacturing (GM) goal remains low. This paper aims to identify and prioritise the barriers to GM implementation in apparel companies.
Fast fashion: business models and strategies for adapting to the COVID-19 crisis
Ling LiThis study aims to develop and test a methodical approach to assessing the effectiveness of business models in fast fashion.
Brand attachment toward functional, symbolic and hedonic brands
Cecilia Ugalde, Natalia Vila-Lopez, Ines Kuster-BoludaFashionable brands need to develop brand attachment so that their consumers become fans and act as apostles by recommending them. But how can companies develop brand…
Can I touch the clothes on the screen? The mental simulation for touch in online fashion shopping
Ha Kyung Lee, Dooyoung ChoiThis study aims to explore consumers' vicarious experience of touch, namely, mental simulation for touch, through product pictures as visual stimuli and the use of touch…
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival
Cara Peters, Stephanie Lawson BrooksThis paper examines the discourse of consumers as they attempt to define and create consensus on the meaning and significance of cultural appropriation within a fashion context.
Developing a scale to measure problems in finding a good fit
Eonyou Shin, Te-Lin Doreen Chung, Mary Lynn DamhorstThe purposes of this study were twofold: (1) to develop a scale for measuring consumers’ perceived problems of finding a good fit (PFGF) and (2) to provide evidence of…
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention
Patrícia de Oliveira Campos, Azenaty Alian Leite de Souza Lima, Cristiane Salomé Ribeiro Costa, Marconi Freitas da CostaThis study aims to identify the role of the voluntary simplicity lifestyle on the environmental activism behavioural trait, as well as the relationship of these two…
Futurizing luxury: an activity-centric model of phygital luxury experiences
Charles Aaron LawryThe purpose of this study is to examine how phygital luxury experiences can be generated from mobile-mediated service activities while enabling luxury apparel shoppers to…
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise
Hau-Ling Chan, Yiu-Keung Kwok, Shun-Mun WongThis study aims to examine the research trends in fashion industry during the coronavirus disease 2019 (COVID-19) pandemic. Besides, it also provides an overview on the…
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises
Lisa Westover PillerAustralians consume twice the global average of textiles and are deeply engaged in a linear take/make/waste fashion model. Furthermore the Australian fashion sector has…
To buy or to back? Backers' motivations for fashion crowdfunding projects
SooKyoung AhnAlthough fashion products feature a short lifespan owing to rapid changes in trends, fashion is one of the most active sectors in reward-based crowdfunding. This study…
Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks
Ian Phau, Olamide Akintimehin, Sean LeeThe purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in…
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains
Saliha Karadayi-UstaThe purpose of this study is proposing a novel neutrosophical stakeholders' analysis approach for sustainable fashion supply chain (SFSC), presenting a supply chain…
Exploring the relationship between uniform and perceived employee happiness and productivity
Louise MoodyThe purpose of this study is to contribute to understanding of employee's relationships with their uniforms and the perceived impact on their experiences at work. An…
Maturity model toll to diagnose Industry 4.0 in the clothing industry
Ana Julia Dal Forno, Walakis Vieira Bataglini, Fernanda Steffens, Antonio Augusto Ulson de SouzaThe purpose of this paper is to present a diagnostic instrument of the maturity of Industry 4.0 technologies adapted to the textile and clothing sector and constructed…
Critical determinants and firm performance of sustainable technology adoption in the apparel industry: the stakeholder approach
Md Aynul Hoque, Rajah Rasiah, Fumitaka Furuoka, Sameer KumarThis study examines the factors of sustainable technology adoption (STA) in the Bangladeshi’s apparel industry and its impact on the environmental performance and other…
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry
Sara Harper, Rudrajeet PalTechnology and market pressures are encouraging localized and small-series production in customer-driven industries. The purpose of this paper is to explore and understand…
The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience
Xiaohong Mo, Xian Yang, Bin HuThis paper aims to study consumers’ visual attention and emotional experience with clothing design factors and their combinations from the perspective of cognition and…
Investigating webrooming behavior: a case of Indian luxury consumers
Amit Shankar, Sheetal JainThe purpose of the current study is to examine why luxury consumers webroom. The study further examines the intervening effects of social norms, age, and gender.
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being
Ivana Kursan Milaković, Dario MiocevicBy drawing on protection motivation theory, this study explores consumers' motivation to engage in adaptive behaviour envisioned through a transition from offline to…
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention
Ju-Young M. Kang, Jae-Eun Kim, Ji Young Lee, Shu Hwa LinThe purpose of the study was to identify (1) whether aspects of expectancy-value judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability…
Whole body shapes and fit problems among overweight and obese men in the United States
Eonyou Shin, Elahe SaeidiThe purpose of this study was to explore body shapes among overweight and obese men and examine fit issues based on the current ASTM sizing standards related to the…
Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption
Jordana Soares de Lira, Marconi Freitas da CostaThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations…
Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion
Patrícia de Oliveira Campos, Cristiane Salomé Ribeiro Costa, Marconi Freitas da CostaThe study aims to identify the antecedents of consumers' collaborative fashion purchase intention by analysing innovativeness, self-confidence and consumer spending…
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?
Swagata Chakraborty, Amrut SadacharThe authors investigated the role of cultural (i.e. traditional and religious) values in predicting the relationships between the attitudes toward the environment and slow…
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry
Nazan Okur, Tolga ErcanThe purpose of this study is to propose a comprehensive efficiency evaluation approach to measure the efficiency of the retailers and to determine the relative importance…
The role of access-based apparel in processes of consumer identity construction
Niklas Sörum, Marcus GianneschiThe aim of the study is to analyse negotiations about ownership and style in access-based apparel related to processes of identity construction.
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective
Jihyun Sung, Veena ChattaramanThe primary purpose of this study was to investigate Gen-Y men's implicit beliefs, perceptions of their appearance and apparel styling, degree of fashion involvement…
When fashion meets crowdfunding: exploring sustainable and innovative features of online campaigns
Carolina Dalla Chiesa, Alina Pavlova, Mariangela Lavanga, Nadiya PysanaThis paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of…
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale
Chunmin Lang, Chuanlan LiuThe purpose of this research is to develop a multidimensional measurement of fashion domain entrepreneurial self-efficacy (FDESE) based on which fashion entrepreneurs will…
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia
Berihun Bizuneh, Shalemu Sharew Hailemariam, Selam TsegayeThe purpose of this paper is to explore pre-purchase apparel evaluation cues and examine the effect of demographic variables empirically in the context of a developing…
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Shubin Yu, Liselot HuddersMany instruments have been developed to measure the perceived luxuriousness of brands, but one of the most frequently used scales is the “brand luxury index” (BLI) from…
Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective
Imranul HoqueThis study explores the challenges of garment suppliers in delivering defect-free products to their buyers and how buyers play a role in overcoming the challenges.
Consumer interpretations of fashion sustainability terminology communicated through labelling
Elaine L. RitchThe purpose of this research is to examine how consumers interpret and understand sustainable fashion production and how this informs their fashion consumption practice.
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers
Geetika VarshneyaCustomer's experiential value is influenced by external as well as internal factors. This study was an effort to explore the impacts of two relevant internal factors…
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system
Eonyou Shin, Elahe SaeidiThe purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing…
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective
Asphat Muposhi, Brighton Nyagadza, Chengedzai MafiniFashion designers in South Africa remain ambivalent in embracing sustainable fashion. This study examines the role of neutralisation techniques on attitude towards…
Supplier management by distributing orders among new and existing suppliers: the methodology and its application to a fast fashion company
Betul Acar Alagoz, Murat Caner Testik, Derya DinlerThis study aims to create a reliable, collaborative and sustainable business environment with suppliers of a company for providing high-quality and low-cost products on…
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours
Andrea Pérez, Jesús Collado, Matthew T. LiuAlthough interest in sustainability within the fashion apparel industry has increased over the last decade, ethical fashion remains a minority trend due to low consumer…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes
Further Information
