Journal of Fashion Marketing and Management
Issue(s) available: 98 – From Volume: 1 Issue: 1, to Volume: 25 Issue: 2
Strapline:
An International JournalCategory:
Marketing
Volume 25
Volume 24
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Issue 4 2020
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Issue 3 2020 Transformative times for Fashion Marketing + Consumption: New horizons in fashion and marketing research through the lens of consumption.
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Issue 2 2020
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Issue 1 2020
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
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Volume 14
Volume 13
Volume 12
Volume 11
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Issue 2 2007
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
To disclose or not to disclose? Fashion brands' strategies for transparency in sustainability reporting
Iva Jestratijevic, James Ohisei Uanhoro, Rachel CreightonThe purpose of this quantitative study is to identify disclosure strategies for transparency in sustainability reporting to support strategic thinking around transparency…
E-store brand personality congruence for multichannel apparel retail brands
Jae Youn Chang, Wi-Suk KwonThis study aims at examining the role of the e-store brand personality congruence/incongruence of a multichannel apparel retailer in the formation of consumers' perceived…
Love is not blind: investigating a love-hate transition among luxury fashion brand consumers
Muhammad Kashif, Tulay Korkmaz Devrani, Aisha Rehman, Sarminah SamadThere is extensive research where consumer emotions of brand love and brand hate are investigated. However, the studies where a transition in consumer-brand emotions is…
Digital platforms in fashion rental: a business model analysis
Elisa ArrigoThe purpose of this paper is to explore the key features of fashion rental from a business model perspective with a focus on the role played by digital platforms.
Sustainability topic trends in the textile and apparel industry: a text mining-based magazine article analysis
Jitong Li, Karen K. LeonasThe purpose of this study is to (1) identify the sustainable practices developed by the textile and apparel industry and (2) investigate the gaps and opportunities in the…
Advancing US small business apparel production: a state-level mixed-method exploration
Nancy J. Miller, Carol Engel-Enright, Kayna Hobbs, David A. BrownThis study highlights the impact of attaining and incorporating knowledge and building relationships with other firms in US apparel production.
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Marzanna Katarzyna Witek-Hajduk, Anna Małgorzata Grudecka, Anna NapiórkowskaThe aim of this paper is to identify ways and motives of application of e-commerce in the foreign expansion of small and medium enterprises (SMEs) fashion brands.
“I am going to educate the industry”: how an advocate became a key competitive resource for the adaptive apparel market
Kerri McBee-Black, Jung E. Ha-BrookshireThe goal of this study was to explore the development of the first-of-its-kind mainstream adaptive apparel line for children through the collaboration of an adaptive…
Dissociative fashion practices and identity conflicts: local resistance as a response to clothing acculturation in the context of rural–urban migration
Magnum Man Lok Lam, Eric Ping Hung Li, Wing-Sun LiuThe purpose of the present study is to examine how local consumers disassociate themselves from migrants' acculturative practices and negotiate their identity through the…
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Khyati Shetty, Jason R. FitzsimmonsThe purpose of this research study is to empirically investigate a hypothesized theoretical framework that captures the impact of brand personality congruence, brand love…
How legitimate are the environmental sustainability claims of luxury conglomerates?
Victoria Wells, Navdeep Athwal, Esterina Nervino, Marylyn CarriganBy responding to scholarly calls, this study examines the environmental reports of LVMH and Kering. The study extends legitimacy theory to ascertain the credibility of the…
Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration
Bo Ra Joo, Hye-Young KimBuilding on the Brands as Intentional Agents Framework (BIAF), the aim of this study is to demonstrate the effectiveness of social media marketing (SMM) as a tool to…
I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing
S. Venus Jin, Ehri Ryu, Aziz MuqaddamSocial media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts. The current study…
The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago
Meena Rambocas, Jon Marc MahabirConsumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in…
Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective
Md Sadaqul Bari, Byoungho Ellie JinThe purpose of this study is to identify the emergence of apparel brands in Bangladesh: their timing, order and the reasons behind the patterns. This study also examined…
Engaging consumers with sustainable fashion on Instagram
Danielle Sponder Testa, Sonia Bakhshian, Rachel EikeThe purpose of this study was to explore drivers of consumer engagement with sustainable fashion brands on Instagram to specifically answer the research question: what…
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
Jihad Mohammad, Farzana Quoquab, Nur Zulaikha Mohamed SadomThis study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase…
Examining the influence of user-generated content on the fashion consumer online experience
Delia Vazquez, Jenny Cheung, Bang Nguyen, Charles Dennis, Anthony KentThe purpose of this study is to analyse online consumers' experiential responses towards visual user-generated content in social commerce fashion online shopping…
Sports bra use, preferences and fit issues among exercising females in the US, the UK and China
Nicola Brown, Jenny Burbage, Joanna Wakefield-ScurrPrevious research suggests that many active females are not engaging in sports bra use, despite the positive health benefits. The aim of this study was to establish and…
Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention
Sheetal JainRecently, internet has turned out to be the fastest growing channel for luxury sales. Surprisingly, very few studies have focused on understanding the major drivers behind…
Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index
Xintong Li, Li Zhao, Stacy H. LeeGrounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop…
Social media analysis of consumer opinion on apparel supply chain transparency
Dipali Modi, Li ZhaoThis study aims to use social network analysis to (1) investigate public opinions on social media regarding apparel supply chain transparency and (2) identify key themes…
Predicting Indian consumers' purchase intention from Western apparel brands
Swagata Chakraborty, Amrut SadacharThe present study compared Indian consumers' attitude (AT) toward and purchase intention (PI) from Western apparel brands, as a function of their Western acculturation…
Chinese textile and apparel manufacturers' moral duty positions, goals and structures toward sustainability
Nannan Yang, Jung E. Ha-BrookshireUsing the moral responsibility theory of corporate sustainability (MRCS) framework , the study examined Chinese textile and apparel (T&A) manufacturers' moral duty…
The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination
Byoungho Ellie Jin, Heesoon Yang, Naeun Lauren KimBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes
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