Journal of Fashion Marketing and Management: Volume 15 Issue 1

The applicability of cluster theory to Canada's small and medium‐sized apparel companies

Constantine Campaniaris, Steve Hayes, Michael Jeffrey, Richard Murray

The purpose of this paper is to identify and map trends in the Canadian apparel industry (in a global context) and, through the application of Porter's models, establish…

Analysis of the demand for counterfeit goods

Pamela S. Norum, Angela Cuno

The production, distribution and consumption of counterfeit goods have been increasing at an alarming rate. Current legislation addresses the supply side of the problem, but not…

Exploring job responsibilities and requirements of US textile and apparel sourcing personnel

Amanda J. Muhammad, Jung E. Ha‐Brookshire

The purpose of this paper is to gain a deeper understanding of the job responsibilities and requirements of textile and apparel (T&A) sourcing personnel from the employers'…

Factors influencing international fashion retailers' entry mode choice

Yao Lu, Elena E. Karpova, Ann Marie Fiore

The purpose of this paper is to provide a theory‐based framework that informs a fashion retailer's entry mode choice into a foreign market.

The US and Japanese apparel demand conditions: implications for industry competitiveness

Juyoung Lee, Elena E. Karpova

The purpose of this paper is to investigate aggregated apparel demand in the USA and Japan and to assess the positions of apparel products manufactured in the USA and Japan in…

An exploration of fashion retailer own brand strategies

Julie McColl, Christopher Moore

It has been proposed within the branding literature that the theory of the brand be extended within a variety of industries. The purpose of this paper is to offer a deeper…

An exploration of how mature women buy clothing: empirical insights and a model

Maria Holmlund, Anne Hagman, Pia Polsa

Despite mature consumers' monetary power and their growing share of many product markets, research especially on mature women's buying behaviour and attitudes is still scarce. The…

Determinants of purchasing intention for fashion luxury goods in the Italian market: A laddering approach

Cesare Amatulli, Gianluigi Guido

The purpose of this paper is to investigate the latent determinants of the purchasing intention for fashion luxury goods.

The start and the end

Steve Hayes

A new company descriptor takes us into a new era

Rebecca Marsh