Journal of Fashion Marketing and Management: Volume 14 Issue 3

The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping

The purpose of this study is to investigate mature consumers' perceived risks and benefits and purchase intentions in the context of online apparel shopping and the role of age…

Value brands: cheap or trendy?: An investigation into young consumers and supermarket clothing

This study seeks to investigate value branding in the fashion context and young consumer perceptions of, and attitudes towards, supermarket value branded clothing with a view to…

Understanding designer clothing purchases over the internet

Studies for online designer clothing purchases and also online purchases of numerous types of designer clothing are so far unknown. This study seeks to analyze variables…

Fit and shopping preferences by clothing benefits sought

The purpose of this study is to determine whether clothing benefits sought (CBS) affected fit preferences, satisfaction with the fit of ready‐to‐wear, label style preferences, and…

E‐atmosphere, emotional, cognitive, and behavioral responses

This research is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral responses based on Mehrabian and Russell's…

Evaluation of sizing provision among high street retailers and consumer buying practices of children's clothing in the UK

Since anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing for all, especially growing, children. This paper aims to review children's…

Consumer value structures reflected in clothing advertisements

The purpose of this study is to construct consumer value structures for clothing.

Indian consumers' brand equity toward a US and local apparel brand

The purpose of this study is to examine effects of gender, need for uniqueness, and attitudes toward American products on dimensions of brand equity for a US and local apparel…

Financial productivity issues related to assortment diversity and supply chain merchandise replenishment strategies

The purpose of this study is to examine the ability of supply chain merchandise replenishment strategies to minimize merchandise plan errors when assortments are diverse.

An empirical investigation of the determinants and shifting patterns of US apparel imports using a gravity model framework

This study aims to quantitatively identify the impact of major economic and political factors on the US apparel imports from its 15 major trading partners between 1995 and 2006.

Special issue on ethical fashion supply chain management

A life in the day of ...