Journal of Fashion Marketing and Management: Volume 19 Issue 3

Counterfeiting, fashion and the civil society

Laura Meraviglia

The paper deals with counterfeiting, its problems and its effects, analyzing the case of Italy in particular. The purpose of this paper is to underline the scale of the phenomenon…

Human body as fashion space: fashion accessories, design and woven fabrics

Liliana Simões Ribeiro, Rui Alberto Lopes Miguel, Maria Madalena Rocha Pereira, José Mendes Lucas, Isabel Maria Gonçalves Trindade

Considering that the human body is undeniable a fashion space, the purpose of this paper is to highlight the importance of design and material choice in the relationship between…

Collaborative consumption: business model opportunities and barriers for fashion libraries

Esben Rahbek Gjerdrum Pedersen, Sarah Netter

– The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry.

Tactical and strategic choices in business models: evidence from a Danish fashion outlet

Anders P. Haubro, Henrik A. Lomholt, Rainer Lueg, Sverre V. Nielsen, Ulrik Knudsen

– The purpose of this paper is to explain how tactical choices create value within a business model of a small company in the fashion outlet industry.

Retail store environment and customer experience: a paradigm

Ishita Sachdeva, Suhsma Goel

The current context of retail is extremely challenging. Retail environments are pushing consumers to appreciate hedonic aspects of consumption. Retailers are finding new ways to…

Evidence-based development of a strategy for Canadian apparel SMEs

Constantine Campaniaris, Richard Murray, Steven Hayes, Michael Jeffrey

The Canadian apparel industry has long been challenged by imports from low-wage countries while its exports have declined since their height in 2002. This situation was…

Sustainability innovators and anchor draggers: a global expert study on sustainable fashion

Esben Rahbek Gjerdrum Pedersen, Kirsti Reitan Andersen

– The purpose of this paper is to explore current barriers and opportunities for sustainability in the fashion industry.

The development of an apparel industry business model for Canada

Constantine Campaniaris, Richard Murray, Steven Hayes, Michael Jeffrey

Earlier attempts to develop a strategy for the apparel industry in Canada to counter the adverse effects of trade liberalisation on Canadian apparel suppliers have been based on…

Editorial

Richard Jones, Steven Hayes