Journal of Fashion Marketing and Management: Volume 26 Issue 2

Editorial

Prashant Kumar, Khyati Shetty, Jason R. Fitzsimmons, Steven George Hayes

Examining the drivers of deviant service adaption in fashion retailing: the role of tenure

Gary Mortimer, Shasha Wang

Fashion retail employees sometimes “bend the rules” to help their customers. Referred to as customer-oriented deviance, this study responds to calls to examine the motivational…

Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East

Zahy Ramadan, Nour Zakaria Nsouli

With US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in…

Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective

Tianyu Cui, Veena Chattaraman, Lushan Sun

This study adopted the functional, expressive and aesthetic (FEA) consumer needs model, aimed to examine the influence of consumers' FEA perceptions of three-dimensional printing…

Are low- and middle-income countries profiting from fast fashion?

Karan Khurana, S.S. Muthu

In the last two decades, the fashion value chain traveled to developing parts of the world. To these nations, it paved a path for socio-economic development initially but lately…

Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises

Rajkishore Nayak, Long Nguyen Van Thang, Tu Nguyen, Julia Gaimster, Rebecca Morris, Majo George

The purpose of this research is to investigate the status of sustainable development and corporate social responsibility in fashion enterprises in Vietnam.

Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs

Jiyoung Kim, Jihye Ellie Min, Linh Ha Le

Adopting the theory of parasocial interaction (PSI) and schema theory, this study proposes that a brand’s personalized response and brand familiarity on a corporate blog will lead…

Traceability and transparency for sustainable fashion-apparel supply chains

Sofia Garcia-Torres, Marta Rey-Garcia, Josune Sáenz, Stefan Seuring

The relationship between sustainability, traceability and transparency in the fashion-apparel industry, characterised by complex, labour-intensive and geographically dispersed…

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

Xujia Wang, Billy Sung, Ian Phau

The purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether…

One size fits all? Segmenting consumers to predict sustainable fashion behavior

Shelley Haines, Seung Hwan (Mark) Lee

This study segmented consumers by combining emotional and shopping characteristics to develop typologies that classify their consumption patterns and disposal behaviors.