Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China

Abstract

Purpose

The purpose of this study was to understand the impact of the coronavirus disease (COVID-19) pandemic on the global textile and apparel supply chain from the perspectives of industry professionals within the two leading production countries: Bangladesh and China.

Design/methodology/approach

Applying the theory of dynamic capabilities, a qualitative research design was employed using interviews with a total of 33 apparel industry practitioners, 15 in Bangladesh and 18 in China.

Findings

Findings indicate that four factors primarily impacted the extent to which COVID-19 disrupted a firm's supply chain: firm size, channel diversification, sourcing method and product type. Viewed through the lens of the theory of dynamic capabilities, findings point to the need for firms to address the challenges brought about by supply chain disruptions by creating opportunities.

Originality/value

It is important to understand the impact of COVID-19 in real time and within the two largest textile and apparel–producing countries globally, as they have borne much of the brunt of the supply chain disruptions brought on by COVID-19. This empirical study makes contributions to the apparel supply chain literature as it provides an in-depth investigation of what textile and apparel firms in China and Bangladesh have learned from the COVID-19 experience to better prepare for future unexpected global events.

Citation

Su, J., Hodges, N.N., Wu, H.(J). and Iqbal, M.A. (2022), "Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China", Journal of Fashion Marketing and Management, Vol. ahead-of-print No. ahead-of-print, pp. 1-19. https://doi.org/10.1108/JFMM-08-2021-0213