Journal of Fashion Marketing and Management: Volume 11 Issue 3

The Standards Australia sizing system: quantifying the mismatch

The purpose of this paper is to compare the three‐dimensional (3D) shapes of a sample of 18‐30 year old Australian women, to the 3D shapes assumed by the Standards Australia (SA…

Ethical practice and methodological considerations in researching body cathexis for fashion products

The paper seeks to identify ethical issues arising from body cathexis research and analyse categories for attention. To also highlight methodological considerations in generating…

Usability of pattern customising technology in the achievement and testing of fit for mass customisation

The paper seeks to evaluate and present the usability of one pattern customising technology in the achievement and testing of garment fit.

Fit preferences of female consumers in the USA

The paper seeks to investigate fit preferences of female consumers in the USA based on the relationship between their fit preferences, body cathexis, fit problems, and personal…

Fashion supply chain organisation and management between the UK and China

The aim of this paper is to analyse simplified traditional fashion clothing supply chain models between the UK and China to identify the key issues in quality and communication…

Cognitive source and clothing retail: Some results from an empirical research in the Italian fashion market

The aim of this paper is to analyze the role of market knowledge embodied in sales outlet management and in particular to investigate in a static way the role of cognitive sources…

The early‐adolescent female clothing consumer: Expectations, evaluation and satisfaction with fit as part of the appreciation of clothing quality

The purpose of this study was to explore and describe the early‐adolescent female consumer's expectations and evaluation, as well as satisfaction relating to the fit, as a…

Home sewers' satisfaction with fit of apparel patterns

The paper seeks to explore home sewers' satisfaction with the fit of garments made from home sewing patterns and to provide useful information to the home sewing industry to…

A decade of Alternative Investment Market (AIM) – but little impact on the UK apparel sector

This paper introduces the reader to the London Stock Exchange's Alternative Investment Market (AIM) and seeks to identify those companies listed that would be in the broad apparel…

Fashion Source Book

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