Journal of Fashion Marketing and Management: Volume 10 Issue 4

An investigation of competitive pricing among apparel retailers and brands

Genessa M. Fratto, Michelle R. Jones, Nancy L. Cassill

The aim of this paper is to investigate competitive pricing strategies of apparel brands and retailers.

Predicting purchase intention of a controversial luxury apparel product

Teresa A. Summers, Bonnie D. Belleau, Yingjiao Xu

The aim of this study is to determine, using the Theory of Reasoned Action (TRA), affluent female consumers' purchase intention of a controversial luxury product, apparel made…

Niche market strategy in the textile and apparel industry

Erin D. Parrish, Nancy L. Cassill, William Oxenham

The purpose of this study is to examine how the textile and apparel industry can utilize a niche market strategy in order to compete with lower priced imports.

A structural model of fashion‐oriented impulse buying behavior

Eun Joo Park, Eun Young Kim, Judith Cardona Forney

This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context…

Value and fairness in US textile industry partnerships

Lorynn Divita, Nancy Cassill, David Ludwig

The purpose of this paper is to develop a demographic profile and to examine the types of value (social and economic) and fairness received from strategic partnerships between…

Factors of dress affecting self‐esteem in older females

Hyun‐Mee Joung, Nancy J. Miller

The purpose of this study is to examine: direct effects of appearance management and fashion involvement on social participation; direct effects of social participation…

Play in fashion: bridging China to the west with a look at Taiwan fashion branding

Sharon (Hsueh‐Kuan) Hung

The purpose of this paper is to investigate strategies of European and Taiwanese fashion marketing and give explanations for the difference between a successful brand and an…

Competitive e‐tailing strategies for fair trade organizations: Benchmarking against successful commercial organizations

Jaya Halepete, Jihye Park

This study aims to provide competitive e‐tailing strategies for fair trade organizations using a benchmarking approach.

Computer‐aided Pattern Design and Product Development

Clare Culliney

From the container to the high street – does trade liberalisation really bring benefits to EU clothing consumers?

Louise Curran