Journal of Fashion Marketing and Management: Volume 6 Issue 4
Strapline:
An International JournalTable of contents
The economic determinants of clothing consumption in the UK 1987‐2000
Richard M. Jones, Steven G. HayesThe fashion market in the UK is extremely unpredictable. However, there are reliable leading indicators which enable the absolute size of the market to be explained with a high…
Retail performance measures for seasonal fashion
Heikki Mattila, Russell King, Nina OjalaRetail success can be defined as achieving high gross margins and customer service levels (i.e. being in‐stock) with as little inventory as possible. Forecast accuracy, process…
Forecasting skill needs in the UK clothing industry
Jonathan Winterton, Ruth WintertonThis paper reviews two recent projects dealing with training and skill needs in the British clothing sector undertaken to implement the government’s policies to increase…
Rural shoppers: who gets their apparel dollars?
Pauline Sullivan, Ronald Savitt, Yi Zheng, Yanli CuiTraditional competition across apparel store types reflects the dynamics of market positioning in practice. Previous research found that apparel related purchases accounted for…
Mixed reality merchandising: bricks, clicks – and mix
Marcy L. Koontz, Ian E. GibsonMixed reality (MR) applications should now be developed for product merchandising. In the light of recent advances in apparel 3‐D design and merchandising technology we argue that…
Differences in purchase behavior between France and the USA: the cosmetic industry
J. Michael Weber, Julie Capitant de VillebonneThis study investigates the differences in purchasing behavior between the US and French cosmetic markets. Our study suggests that a difference should exist due to psychological…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes