Journal of Fashion Marketing and Management: Volume 8 Issue 1

I'm not wearing that!: Branding and young children

Jill Ross, Rod Harradine

This study was conducted at a school in the north‐east of England using a range of research methods including pre‐focus groups, focus groups, a census of all children and a survey…

Determining retail buyers' negotiation willingness for automatic replenishment programs

Lisa M. Dandeo, Susan S. Fiorito, Larry Giunipero, Dawn H. Pearcy

The purpose of this study was to empirically evaluate a modified version of Sheth's model (1981) of buying behavior, in order to determine retail buyers’ willingness to trade off…

Opportunities in the international textile and apparel marketplace for niche markets

Erin Dodd Parrish, Nancy L. Cassill, William Oxenham

With the present transient status of many countries’ economies, the international textile industry faces considerable challenges. There are many uncertainties surrounding the…

Zero income survival times for ten fashion retailers

Michael Jeffrey

This paper explores the liquidity (solvency) position of ten prominent high street retailers using both the traditional measures of Current Asset Ratio and Quick Asset Ratio and…

Scottish dress, ethnicity, and self‐identity

Tara Christopher Crane, Jean A. Hamilton, Laurel E. Wilson

This research focuses on the ways in which individuals play out their Scottish ethnic feelings and on the role of dress in this process. Using the grounded theory approach…

Psychological and behavioral drivers of online clothing purchase

Ronald E. Goldsmith, Leisa R. Flynn

As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e‐commerce managers and consumer theorists…

Violent advertising in fashion marketing

Svante Andersson, Anna Hedelin, Anna Nilsson, Charlotte Welander

In this study, violent advertising is discussed. An empirical study, using picture analysis, is carried out. The intent of the advertisers’ message is compared with the…

Spending on clothing and attitudes to debt in the UK

Tanya Weekes

Presents results of a recent small‐scale survey, carried out among young people in the UK, to examine the proposition that consumers tend to reduce spending on clothing before…

The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage

Jonathan Brookfield

Note from the publisher

John Peters

New section of FMM - Current research developments

Editorial

Richard M. Jones