Journal of Fashion Marketing and Management: Volume 27 Issue 2

Maturity model toll to diagnose Industry 4.0 in the clothing industry

Ana Julia Dal Forno, Walakis Vieira Bataglini, Fernanda Steffens, Antonio Augusto Ulson de Souza

The purpose of this paper is to present a diagnostic instrument of the maturity of Industry 4.0 technologies adapted to the textile and clothing sector and constructed based on…

The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience

Xiaohong Mo, Xian Yang, Bin Hu

This paper aims to study consumers’ visual attention and emotional experience with clothing design factors and their combinations from the perspective of cognition and emotion and…

Investigating webrooming behavior: a case of Indian luxury consumers

Amit Shankar, Sheetal Jain

The purpose of the current study is to examine why luxury consumers webroom. The study further examines the intervening effects of social norms, age, and gender.

Predictors of consumers' behaviour to recycle end-of-life garments in Australia

Esther Oluwadamilola Olufemi Rotimi, Lester W. Johnson, Hassan Kalantari Daronkola, Cheree Topple, John Hopkins

The purpose of this study is to apply and extend the predictors within the theory of planned behaviour (TPB) to understand consumers' behaviour toward recycling end-of-life…

Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises

Lisa Westover Piller

Australians consume twice the global average of textiles and are deeply engaged in a linear take/make/waste fashion model. Furthermore the Australian fashion sector has some…

Exploring the relationship between uniform and perceived employee happiness and productivity

Louise Moody

The purpose of this study is to contribute to understanding of employee's relationships with their uniforms and the perceived impact on their experiences at work. An improved…

To buy or to back? Backers' motivations for fashion crowdfunding projects

SooKyoung Ahn

Although fashion products feature a short lifespan owing to rapid changes in trends, fashion is one of the most active sectors in reward-based crowdfunding. This study aims to…

The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention

Patrícia de Oliveira Campos, Azenaty Alian Leite de Souza Lima, Cristiane Salomé Ribeiro Costa, Marconi Freitas da Costa

This study aims to identify the role of the voluntary simplicity lifestyle on the environmental activism behavioural trait, as well as the relationship of these two constructs on…

A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains

Saliha Karadayi-Usta

The purpose of this study is proposing a novel neutrosophical stakeholders' analysis approach for sustainable fashion supply chain (SFSC), presenting a supply chain members and…