Journal of Fashion Marketing and Management: Volume 6 Issue 3

Korean women’s clothing brand loyalty

Jungmi Oh, Susan S. Fiorito

To be a dominant company (in other words, a long‐term successful company), it is an enormous task to build brand loyalty, to reach brand loyal customers, and to give those…

Analysis of home furnishings expenditures in the USA during the 1990s

Pamela S. Norum, Keum‐Kyu Lee, Deanna L. Sharpe

The purpose of this study is to provide an updated view of the effects of selected socioeconomic and demographic factors on household expenditures for home furnishings among US…

A consumer‐driven model for mass customization in the apparel market

Lenda Jo Anderson‐Connell, Pamela V. Ulrich, Evelyn L. Brannon

The overall purpose of this research was to explore the potential for applying mass customization in the apparel manufacturing and retail sectors by investigating consumers’…

An examination of the retail approach‐avoidance behavior of older apparel consumers

Letecia N. Moye, Valerie L. Giddings

The purpose of this research was to examine the four aspects of approach‐avoidance behavior (physical, exploratory, communication, performance and satisfaction) of older apparel…

Apparel involvement and advertisement processing: A model

Hye‐Shin Kim, Mary Lynn Damhorst, Kyu‐Hye Lee

This study examines how consumer involvement with apparel influences perceptions of an apparel product (T‐shirt) presented in a print advertisement. Consumer involvement with…

Some personality traits of frequent clothing buyers

Ronald E. Goldsmith

This study examined several personal characteristics of frequent clothing buyers. The data came from a survey of 533 adult consumers including college students and non‐students…

Consumer behaviour in the fashion market

Richard Jones