Journal of Fashion Marketing and Management: Volume 8 Issue 4

Fashion change and fashion consumption: the chaotic perspective

Ka Ming Law, Zhi‐Ming Zhang, Chung‐Sun Leung

Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a…

Components of apparel retailing Web sites

Eunyoung Jang, Leslie Davis Burns

The purposes of this study were to investigate components of apparel Web sites and to examine whether differences existed among the types of Web retailers in their components…

Levi Strauss: an international marketing investigation

Demetris Vrontis, Peri Vronti

In their consistent search for growth opportunities, firms are increasingly recognising the benefits of becoming multinationals and expanding internationally. This case study…

Profiling fashion innovators: A study of self‐concept, impulse buying and Internet purchase intent

Ian Phau, Chang‐Chin Lo

As fashion innovators are the chief buyers of fashion at the introductory stage, they have significant influence on the product at the later stages. Building on this, this study…

US retailers' cooperation with manufacturer promotional support

Haesun Park

Promotional support, as a push strategy, that manufacturers use to encourage retailers to carry their products needs retailers' cooperation. This study investigates the effects of…

The benefits of relationship marketing for the consumer and for the fashion retailers

Mercedes Marzo‐Navarro, Marta Pedraja‐Iglesias, Ma Pilar Rivera‐Torres

Globalization, competition and market saturation have caused a growing interest by firms in developing strategies directed at creating brand loyalty among their customers…

Barriers to Bolivian participation in the global apparel industry

Barbara J. Frazier, Mozhdeh Bruss, Lynn Johnson

This paper examines the perceptions of Bolivians engaged in the country's apparel industry regarding barriers and challenges to participation in the global textile and apparel…

Practicing disruptive innovation: The Innovator's Solution

Brian Leavy

Wear it like Beckham?

Note from the publisher

Rebecca Marsh