Journal of Fashion Marketing and Management: Volume 20 Issue 3
Strapline:
An International JournalTable of contents - Special Issue: Relationship between design and marketing in the fashion industry
Guest Editors: Helen Goworek, Patsy Perry and Anthony Kent
Inter-industry creative collaborations incorporating luxury fashion brands
Bethan Alexander, Luis Ortega ContrerasThe purpose of this paper is to conceive the concept of inter-industry creative collaboration; a unique kind of cooperation between business partners from diverse industries. It…
Emotionally engaging customers in the digital age: the case study of “Burberry love”
Karla Straker, Cara Wrigley– The purpose of this paper is to investigate how companies can design digital channels to evoke desired emotions.
How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Ana Roncha, Natascha Radclyffe-ThomasThe purpose of this paper is to demonstrate the power of social media networks, namely Instagram, in building brand communities and co-creating value for brands. By analysing the…
Co-creation and the development of SME designer fashion enterprises
Jennifer Millspaugh, Anthony Kent– The purpose of this paper is to examine the co-creation of small and medium enterprise (SME) designer fashion brands during internationalisation.
Visual research methodologies, branding and magazine readerships
Mirsini TrigoniThe purpose of this paper is to explore how interior spaces can be differently represented across home magazines of different background and target audiences. And investigates how…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes