Journal of Fashion Marketing and Management: Volume 22 Issue 4


An International Journal

Table of contents

Measuring the experience of off-price fashion shopping: scale development and validation

Gary Mortimer, Syed Muhammad Fazel-e-Hasan, Kathleen A. O’Donnell, Judi Strebel

Off-price fashion retailers are expected to dominate the retail sector over the next five years. Surprisingly, selling excess designer labels, in what some describe as a…


Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions

Irem Eren-Erdogmus, Ilker Akgun, Esin Arda

In recent years, brand extension has become a popular and fundamental strategy of most luxury brands. The purpose of this paper is to clarify the factors that affect the…


Fashion subscription retailing: an exploratory study of consumer perceptions

Qiong Tao, Yingjiao Xu

Fashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of…


A study of Canadian female baby boomers: Physiological and psychological needs, clothing choice and shopping motives

Osmud Rahman, Hong Yu

The purpose of this paper is to gain an understanding of baby boomers’ physiological and psychological needs through clothing consumption.


A systematic model for improving theoretical garment fit

Niina Hernández, Heikki Mattila, Lena Berglin

The purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group.

Fashion attributes preferred by young Bangladeshi consumers while buying casual clothes: A multi-dimensional approach

Tamgid Ahmed Chowdhury, Tania Akter

The purpose of this paper is threefold: first, to identify a list of fashion attributes preferred by young Bangladeshi consumers while buying casual clothes; second, to…


Obese models’ effect on fashion brand attractiveness

Ulf Aagerup, Edson Roberto Scharf

The purpose of this paper is to investigate the effect of obese models vs normal weight models on fashion brands’ attractiveness.


Fashion leadership and intention toward clothing product-service retail models

Chunmin Lang, Cosette M. Joyner Armstrong

The purpose of this paper is to identify whether fashion leadership is an obstacle or catalyst to consumers’ purchasing intention in sustainable clothing product-service…

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Emerald Publishing Limited

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  • Dr Steven Hayes