Journal of Fashion Marketing and Management: Volume 10 Issue 2

Longitudinal patterns of comparative advantage in the textile complex – part 1: An aggregate perspective

Peter Kilduff, Ting Chi

This paper seeks to present a preliminary investigation into long‐term patterns of trade specialization among leading textile‐ and apparel‐exporting nations, assessing patterns of…

Longitudinal patterns of comparative advantage in the textile complex – part 2: Sectoral perspectives

Peter Kilduff, Ting Chi

This paper aims to present an exploratory investigation into long‐term patterns of trade specialization among leading textile and apparel exporting nations, assessing patterns of…

UK Generation Y male fashion consciousness

Cathy Bakewell, Vincent‐Wayne Mitchell, Morgan Rothwell

As social theorists propose that there has been an intensification of social and commercial pressures on men to become fashion consumers, this paper sets out to examine the…

Fashion occupational communities – a market‐as‐network approach

Philippa Ashton

Seeks to explore the notion of fashion networks, both local and global, as a means by which “products” – economic and intangible – can be exchanged and to present research…

The diamond approach to the competitiveness of Korea's apparel industry: Michael Porter and beyond

Byoungho Jin, Hwy‐Chang Moon

The Korean textiles and apparel‐related industry has played a major role in the country's development; however, this sector's competitiveness is decreasing due mainly to labor…

Employment in the US textile and apparel industries: A comparative analysis of regional vs national trends

Nancy Nelson Hodges, Elena Karpova

To examine the impact of changes in the US textile and apparel industries on employment patterns at the state level compared with the nation as a whole during the period of…

A proposed strategy for introducing moderately priced American brand merchandise in China

Steven Frumkin, Neera Thapa, Ayca Gencalioglu

The purpose of this paper is to provide a path forward, for the marketing mix elements, to be adopted by a US retailer entering the moderate brand market in China.

Chinese perceptions of western‐branded denim jeans: a Shanghai case study

Juanjuan Wu, Marilyn Delong

Purpose – To provide marketing and managerial insights to western companies selling denim jeans in China, specifically in Shanghai. Understanding consumers' perceptions of…

Domestic vs offshore manufacturing fact or fiction that offshore=cheaper…?

Forthcoming in Issue 3