Journal of Fashion Marketing and Management: Volume 6 Issue 1

A conceptual model of the fashion process – part 1: The fashion transformation process model

A. Cholachatpinyo, B. Fletcher, I. Padgett, M. Crocker

The purpose of this paper is to present a new framework to conceptualise the fashion process called “the fashion transformation process model”. This model integrates much previous…

A conceptual model of the fashion process – part 2: An empirical investigation of the micro‐subjective level

A. Cholachatpinyo, I. Padgett, M. Crocker, B. Fletcher

This paper presents two separate empirical investigations of a new conceptual model of fashion – the “fashion transformation process model” presented in part 1 (this issue). One…

Parade – exploiting the strengths of “Made in Britain” supply chain

R. McLaren, D.J. Tyler, R.M. Jones

This paper examines the strengths and weaknesses of domestic versus offshore supply chains in the clothing industry. It uses Parade, a UK company formed in 1999 which specialises…

Strategic initiatives in a transitional economy: A Hungarian clothing company struggles to compete

Ian M. Taplin

This paper examines how Western management techniques have been introduced by a new owner to implement strategic initiatives in a newly privatized clothing firm in Hungary. In an…

Casual wear product attributes: A Chinese consumers’ perspective

Zhiming Zhang, Yi Li, Chen Gong, Haidong Wu

In this paper, the importance of product attributes of casual wear for Chinese consumers was investigated. Data were gathered from a questionnaire survey conducted in six cities…

Fashion buying criteria of X Generation consumers in Hong Kong

Jovey Wai Kwan Leung, Gail Taylor

Marketers cannot neglect the X Generation, yet targeting this group has proven difficult, since “Xers” reject any segmentation and marketing techniques that attempt to generalize…

An expanding Europe: The case for Slovenia

M. Jeffrey

There has been over the last decade an emergence of new democratic states in Eastern Europe and a growing aspiration by many of these states to enter the EU. There would appear to…

Fashion Buying

Gaynor Lea‐Greenwood

New publisher for 2002

Saved by unpredictability?

Richard Jones