Journal of Fashion Marketing and Management: Volume 18 Issue 3

Disintermediation in the apparel supply chain

Lynn Oxborrow, Clare Brindley

The apparel industry has acted as a microcosm of global industrial change, exemplified by changes in structure, relationships and technologies. The purpose of this paper is to…

College students’ responses to prosocial marketing claims on apparel hang tags

Karen H. Hyllegard, Jennifer Paff Ogle, Ruoh-Nan Yan

The purpose of this paper is to explore consumers’ responses to prosocial marketing claims presented on apparel hang tags. Guided by the theory of reasoned of action, this study…

Are young adult Chinese status and fashion clothing brand conscious?

Aron O’Cass, Vida Siahtiri

The purpose of this paper is to examine fashion clothing consumption in relation to status consumption and perceptions of fashion clothing brand status (BS) in transition…

Consumer style inventory and intent to social shop online for apparel using social networking sites

Ju-Young M. Kang, Kim K.P. Johnson, Juanjuan Wu

The purpose of this paper are to examine: first, whether the consumer style inventory (CSI) consumer decision-making styles were related to opinion seeking using electronic word…

Attributes of apparel tablet catalogs: value proposition comparisons

Tracie (Tsun-Yin) Tung, Tun-Min (Catherine) Jai, Leslie Davis Burns

To comprehend tablet catalog marketing, the purpose of this paper is to obtain an integrated descriptive analysis of tablet catalogs and to compare the value propositions between…

When the shoe doesn’t fit: female consumers’ negative emotions

Lisa G. Curwen, Juyeon Park

The purpose of this paper is to identify and map out consumer emotions and their triggers and coping strategies practiced when the consumer has a dissatisfactory footwear product…

Personal values and ethical fashion consumption

Srikant Manchiraju, Amrut Sadachar

The role of personal values in consumer behavior is well documented; however, in the context of fashion consumption, the role of personal values’ influence on consumers’ ethical…

Editorial

Steven Hayes