Journal of Fashion Marketing and Management: Volume 18 Issue 2

Am I worth it? Gifting myself with luxury

Hannele Kauppinen-Räisänen, Johanna Gummerus, Catharina von Koskull, Åke Finne, Anu Helkkula, Christian Kowalkowski, Anne Rindell

Consumers gift themselves with luxury fashion brands, yet the motives for self-gifting are not well understood. Whereas traditionally, self-gifting is defined as self-orientated…

Making customer engagement fun: Customer-salesperson interaction in luxury fashion retailing

Jieun Kim, Jae-Eun Kim

The purpose of this paper is to investigate what values luxury customers may seek to fulfill during their interaction with salespersons and how perceived value fulfillment may…

Consumer-brand relationships in step-down line extensions of luxury and designer brands

Kamilla Hanslin, Anne Rindell

The purpose of this paper is to discuss and identify consumer-brand relationships in a luxury brand context. The focus is on consumer-brand relationship forms emerging in relation…

Exploring wool apparel consumers’ ethical concerns and preferences

Joanne Nicola Sneddon, Geoffrey N. Soutar, Julie Ann Lee

The purpose of this paper is to explore the potentially conflicting positive and negative ethical aspects of wool apparel and the relative importance of these ethical attributes…

Impacts of country images on luxury fashion brand: facilitating with the brand resonance model

Hye Jung Jung, Yuri Lee, HaeJung Kim, Heesoon Yang

This paper aims to identify the dimensionality of country image (CI) for luxury fashion brand and examine the multi-faceted impacts of CI on brand awareness, perceived quality…

Organisation and supply chain for quality control in luxury companies

Alessandro Brun, Antonella Moretto

The purpose of this paper is to identify the organisation of the quality department and the management of the supply chain (SC) used by luxury companies to achieve quality…

Management of a luxury brand: dimensions and sub-variables from a case study of LVMH

RayeCarol Cavender, Doris H. Kincade

The purpose of this paper is to develop industry specific operational definitions for marketing dimensions and sub-variables in the luxury goods industry that will contribute to…

Guest editorial

Ian Phau, Min Teah, Steven Hayes