Journal of Fashion Marketing and Management: Volume 4 Issue 3

Pattern design construction for ladies' made‐to‐measure outerwear: Part III: Strategies for made‐to‐measure patterns

T. Bond, S.C. Liao, J.P. Turner

Prior to implementing computerised pattern alterations for figuration on a commercial CAD system, a large database with reference to the standard graded patterns, the alteration…

East and West think differently? The European and Japanese fashion designers

Joe S.C. Au, Gail Taylor, Edward W. Newton

This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four…

Examination of brand personality and brand attitude within the apparel product category

Hye‐Shin Kim

Apparel brands are heavily reliant on emotional appeal and creation of imagery to achieve consumer recognition and interest. This study examines how US female consumers compare…

An investigation of the effect of jean purchase criteria and store selection on US teenagers' purchasing behaviours

Jane Boyd Thomas, Ginger A. Woodward, David Herr

The next generation of shoppers is hitting the stores, and forward‐thinking retailers are following their every move. For retailers who target the teen market, developing…

Practitioner Paper: Americans in London: The internationalisation of fashion designer retailing

Christopher M. Moore, John Fernie

This paper examines the growth strategies adopted by fashion design houses which have undergone significant transformation in the past decade from being privately owned, niche…

News and Views

Gaynor Lea‐Greenwood, Constantine A. Agrafiotes, Christopher Moore

This section of the Journal is entitled News and Views. It can include practitioner papers, news, events, conference reports, calls for papers, trend summaries, statistics…