Journal of Fashion Marketing and Management: Volume 23 Issue 1

Millennial’s engagement with fashion brands: A moderated-mediation model of brand engagement with self-concept, involvement and knowledge

Nagaraj Samala, Sapna Singh

Millennials are more fashion conscious, relate themselves to the fashion brands they wear. This concept of brand engagement with self-concept (BESC) studies with other marketing…

Stress and productivity in workers of textile companies

Carlos Ramos-Galarza, Pamela Acosta-Rodas

The purpose of this paper is to analyze the relationship between two psychological factors which are occupation stress and productivity, that influence workers immerse into…

The impact of brand personality on consumer behavior: the role of brand love

Cristela Maia Bairrada, Arnaldo Coelho, Viktoriya Lizanets

The purpose of this paper is to analyze the influences of brand personality on consumer behavior, with a special emphasis on the brand love construct. The aim is to expand upon…

Institutional enhancement of consumer responsibility in fashion

Nina Bürklin

Although many companies have initiated corporate social responsibility activities, only a small fraction of consumers have reacted in the same spirit. In order to increase…

Psychological antecedents to customized apparel purchases

Sukyung Seo, Chunmin Lang

The purpose of this paper is to determine the influences of consumers’ internal-oriented psychological factors (i.e. self- promotion, need for uniqueness, self-expression and…

Exploring how social media platforms influence fashion consumer decisions in the UK retail sector

Jill Nash

The purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail…

Celebrity fashion brand endorsement in Facebook viral marketing and social commerce: Interactive effects of social identification, materialism, fashion involvement, and opinion leadership

Seunga Venus Jin, Ehri Ryu

In light of Facebook-based viral marketing and social commerce, the purpose of this paper is to test the moderating role of social identification with the Facebook profile owner…

CSR-consumption paradox: examination of UK apparel companies

Mei Yu, Dongmei Cao, Juh Yan Tan

Despite extensive study into various aspects of corporate social responsibility (CSR), the effect on consumer behaviour is less explored. A growing amount of research is concerned…

Do consumers react differently to sweatshop allegations on luxury and non-luxury brands? A brand entitativity-based account

MdSanuwar Rashid, Veena Chattaraman

Perceived brand entitativity, or the extent to which a collection of brands signifies a group to consumers, differentiates luxury vs non-luxury brands such that luxury brands are…