Journal of Fashion Marketing and Management: Volume 24 Issue 3

Guest editorial

Kate Armstrong, Liz Barnes

Art to enhance consumer engagement in the luxury fashion domain

Alessia Grassi

This paper explores an opportunity for luxury fashion brands to strengthen their engagement with consumers through the arts and without undermining the exclusivity of the luxury…

Exploring Millennial's perceptions towards luxury fashion wearable technology

Marta Blazquez, Bethan Alexander, Karie Fung

This study aims to examine the relationship between key value propositions of luxury fashion smartwatches, consumer attitudes and their purchase intentions, and to explore…

How fashion influencers contribute to consumers' purchase intention

Youssef Chetioui, Hikma Benlafqih, Hind Lebdaoui

This study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting…

Clustering consumers' shopping journeys: eye tracking fashion m-retail

Zofija Tupikovskaja-Omovie, David Tyler

Despite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This…

#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours

Ashleigh McFarlane, Emma Samsioe

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.

Do empowerment and materialism influence slow fashion consumption? Evidence from Brazil

Érica Maria Calíope Sobreira, Clayton Robson Moreira da Silva, Cláudia Buhamra Abreu Romero

Given that slow fashion is a movement that develops a comprehensive understanding of sustainable fashion and it is little explored in the Brazilian academic field, this study aims…

Sustainable knowledge from consumer perspective addressing microfibre pollution

Songyi Yan, Claudia Elisabeth Henninger, Celina Jones, Helen McCormick

This research investigates sustainable knowledge from a consumer perspective, thereby focussing on the issue of microfibre pollution (MFP) within the context of the athleisure…

Exploring the spectrum of fashion rental

Amira Mukendi, Claudia Elisabeth Henninger

Currently, fashion rental is suggested as being a way to bring about sustainability in the fashion industry. Although there has been some success for brands in this space, as of…

Omnichannel fashion retailing: examining the customer decision-making journey

Samantha Lynch, Liz Barnes

The purpose of this paper is to examine the customer decision-making journey of high involvement female fashion consumers in the context of omnichannel fashion retailing.

Fashion “see-now-buy-now”: implications and process adaptations

Rosy Boardman, Yvonne Haschka, Courtney Chrimes, Bethan Alexander

The purpose of this paper is to identify if and how the see-now-buy-now model impacts the traditional buying, merchandising and supply chain processes (BMSCP) of multi-brand…

Disruptive product development for online fast fashion retailers

Rachel Parker-Strak, Liz Barnes, Rachel Studd, Stephen Doyle

This research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus upon…