Strapline:An International Journal
Table of contents
The purpose of this paper is to investigate the market structure and the key drivers of the competitiveness of an agile and collaborative fast fashion supply chain using…
Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailerJu-Young M. Kang, Jieun Kim
Despite the importance of incorporating social media with customer relationship management (CRM), the implementation of social CRM is still in its initial stages for a…
The purpose of this paper is to propose an identity model for sector brands and examines its applicability for the Brasil Fashion System brand.
Measuring the impact of beliefs on luxury buying behavior in an emerging market: Empirical evidence from IndiaSheetal Jain, Mohd Naved Khan
Demand for luxury brands is increasing at a very fast pace in emerging markets like India. But very few quantitative studies have been conducted to explore the reasons…
The purpose of this paper is to investigate the celebrity-brand association from a different perspective.
The purpose of this paper is to explore the influence of brand interaction in pop-up shops on consumers’ perceptions of luxury fashion retailers.
A recent study by Reimers et al. (2016) suggests that the attitude-behaviour gap, as it applies to ethical clothing, may be due to academics having defined it differently…
Consumption strategies and motivations of Chinese consumers: The case of UK sustainable luxury fashionClaudia Elisabeth Henninger, Panayiota J. Alevizou, JiaoLin Tan, Qiwen Huang, Daniella Ryding
The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the…
Online date, start – end:1996
Copyright Holder:Emerald Publishing Limited
- Dr Steven Hayes