Journal of Fashion Marketing and Management: Volume 3 Issue 1

Personal and non‐personal references used by South Korean men in apparel purchase decisions

Suyun Shin, Kitty Dickerson

An understanding of consumer behaviour helps companies in catering more effectively to the needs and wants of their target markets. This better understanding of the consumer can…

Environmental attitude and commitment in relation to ad message credibility

Hye‐Shin Kim, Mary Lynn Damhorst

The study examined how consumers responded to apparel advertisements with varying environmental claims. Respondents were 274 undergraduate students at a US university. Three…

Marketing ethnic apparel: Single or multiple consumer segments?

Mary A. Littrell, Jennifer L Paff Ogle, Soyoung Kim

This research was designed to generate inductively distinguishable clusters of ethnic apparel consumers; theoretical propositions describing these clusters were intended as a…

US consumers' knowledge of and concern with apparel sweatshops

Marsha A. Dickson

US consumers admit they are not knowledgeable about the global apparel industry; however, they hold positive beliefs about US apparel industry labour practices. Consumers have…

The demand for accessories, footwear and hosiery: An economic analysis

Pamela Norum

The accessories, footwear and hosiery industries have always been important complements to the apparel industry. While the demand for apparel has been studied fairly extensively…

Size and fit: The development of size charts for clothing — Part 3

Alison Beazley

A survey of 100 young women's body measurements was undertaken during 1992/93. The findings are the basis of Part 3, which aims to explain how size charts are developed for…

The Portuguese clothing industry and market trends

Ana Maria Ussman, Mário Franco, Mahomed H. Ussman

The garment industry is an important sector of the economy of Portugal and has been expanding since 1990 in terms of the volume of business conducted. Most companies are small and…

News and Views

Welcome to the new section of the Journal entitled News and Views. This section will include practitioner papers, news, events, conference reports, calls for papers, trend…