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This paper aims to find answers to two research questions: What is the perception of the Moravia community on tourism in their neighbourhood? What are the conditions under which they can accept slum tourism?

The foundation of this paper was laid during a field trip to Medellin, Colombia, in March 2018. More than three weeks were spent in the neighbourhood of Moravia, one of Medellin’s “barrios” or slums, where a qualitative study was led. Semi-structured interviews with the local community were done around the neighbourhood.

The main finding of this research is the positive perception of slum tourism within the Moravia community. The researchers found that the locals are proud when outsiders visit to see their neighbourhood. The locals felt that, it breaks the prejudice surrounding their homes, and tourists are seen as spokespeople for the barrio. There are visible improvements made to the barrio owing to tourism. This research drew attention to the conditions under which this type of tourism can be accepted in the neighbourhood: community participation, interaction between hosts and tourists, education and respect of tourists and the visible improvements to the neighbourhood.

Slum tourism is an understudied topic in Colombia, especially in Medellin. By researching on the host perception on slum tourism, this paper contributes to literature on slum tourism from a new angle.

This purpose of this paper is to explore creative forms of tourism in South African townships. The developmental potential of slum tourism is contested. One challenge is to reconfigure extant forms of slum tourism into more sustainable alternatives that emphasise combatting poverty through generating economic opportunities and upgrading slum spaces. It is argued that creative tourism has a vital potential role in reshaping slum tourism in a responsible manner.

This exploratory investigation identifies emerging examples of creative forms of tourism in two case study townships: Soweto in Johannesburg and Langa in Cape Town. Current examples and potential for future development are interrogated, and areas for further research are outlined.

Emerging examples of creative tourism in townships with an emphasis on creative participatory experiences, creative spaces and creative cultural events are identified. It is suggested that creative tourism offerings based on cultural resources are under-developed, and potential exists for innovating and expanding creative tourism offerings in townships as a response to latent international and domestic visitor demands.

Creative township tourism provides a number of avenues for catalysing economic opportunities; ensuring that locals benefit directly, upgrading physical township spaces and offering alternatives to voyeuristic forms of slum tourism by enhancing the authenticity of visitor experiences.

A new perspective on slum tourism is offered. Creative slum tourism has not been interrogated in the existing slum tourism and creative tourism literatures. This paper calls for more comprehensive empirical investigation on creative forms of tourism in townships and also in slums.

The purpose of this paper is to analyse urban transformation as a tourism resource. Tourism is undeniably a powerful motor for urban transformation but in return, urban transformation can represent a resource for actors related to tourism. More precisely this paper focuses on one major transformation of modern cities: gentrification.

The central hypothesis of this paper is that gentrification accompanies tourism, but that gentrification itself may also become an object of the tourist gaze. The paper focuses on local guides and small touristic entrepreneurs in order to identify the tensions that might arise. The presentation of two guided tours – “Subculture Brixton Nightlife Tour” and “Where Brooklyn At?” – will enable us to explore how the gentrification of Brixton (London) and Brooklyn (New York) may be used as a tourism resource for local private entrepreneurs.

Results presented here are based on ethnographic methods such as observation as well as content analysis and semi-directive interviews. Mobilising the historical concept of “slumming”, this paper proposes an extended conceptual framework, “neo-slumming”, to analyse evolving tourism practices in modern cities, practices that are considered here as tourism’s new frontiers.

However, as tourism transforms cities, the process itself is now of interest to tourists and thus becomes a resource for sector businesses (Naef, 2018). Yet studies about the touristification of urban transformation are still quite rare. This analysis aims to fill this gap by looking at the way a process, such as some spectacular, rapid or radical transformation of the urban fabric, can become a touristic resource associated with specific narratives and representations. In this context, the tourist gaze (Urry, 2002) is directed on a resource characterised by its ongoing change.

Managing non-profit organizations, social enterprises, strategic management for small entities and tourism.

Useful for graduate students enrolled in courses with development aspects. Undergraduate students learning about non-profit organizations can also benefit.

This is a case of a small non-profit organization that is struggling to formalize its operating systems to generate sufficient surplus to plough funds back to the community that it envisioned to serve. The protagonist has to make a decision of whether to invest large sums in a health center for permanent visibility or to implement health services on a smaller scale given its current level of operations. Whether the protagonists’ operations are scaleable or not is also in question, as its main activity – slum tours – is not a widely accepted concept.

1. Students will understand the challenges of starting and growing non-profit organizations. 2. Students will recognize the need to make operations efficient and to establish control systems to manage enterprise resources. 3. Students will realize that decision-making requires the balancing of interests of multiple stakeholders. 4. Students will learn to analyze the options of financing social projects considering marketing, operations and financial data. 5. Students will gain better appreciation of the merits and demerits of slum tourism.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 11: Strategy.

This paper aims to provide answers to the question: “What are the key innovative strategies needed for future tourism in the world?” At the outset, this paper redefines the word “innovation” in the context of the hospitality and tourism industry. It then captures the essence of 13 proceeding papers on innovative initiatives in 17 countries and presents concluding remarks to this Worldwide Hospitality and Tourism Themes (WHATT) theme issue on innovation (v. 11 n. 2, 2019).

This paper draws from a wide spectrum of innovation types, concepts, strategies, suggestions and solutions written by 24 authors, who cumulatively have valuable and diverse experience in managing, operating, teaching, researching and consulting on innovation.

Innovation is relevant to all macro- and micro-level aspects of all industries. In conclusion, to identify common elements in all 13 papers, the author presents a shorter definition: “Innovation is the art of implementing new ideas to improve productivity, products and services, while enhancing customer satisfaction, revenues and profitability”. In addition, he emphasizes that innovation needs vision, mission and passion!

This research contributes to the emerging research theme of innovation in the hospitality and tourism industry and extends/re-defines the word: “innovation”.

There are significant practical implications in terms of industry approaches to use innovative strategies across the world.

Readers who are interested in international best practices of hospitality and tourism would benefit from this paper.

The purpose of this paper is to point to the significance of temporally charged imaginaries of neglected places and their residents in the context of slum tourism research. It examines the way in which tour guides draw on specific temporalities to recast the poverty and stigma of the Mexico City barrio of Tepito and thus design narratives to alter long-held imaginaries of this neighbourhood.

Two tours are analysed through an anthropological lens using ethnographic methods. Authors took part in the tours, registering the guides’ discourse and interventions, as well as the places and situations observed. The insights of this paper stem from the empirical evidence and reveal how diverse imaginaries are enacted through tour guiding.

Without necessarily following a single, coherent narrative, tour guides link different moments in time to simultaneously generate and contest slum tour imaginaries. The guides in this case study not only challenge existing stereotypes, but also critically engage political neglect while showcasing Tepito’s potentiality. Even so, the analysed tours seek to recast the barrio as integral to Mexico City’s history and future.

Until now, the importance of temporalities in the generation of imaginaries in slum tourism research has gained only little attention. The case study presented here show how alternative forms of tourism are offering unconventional readings of urban neighbourhoods. These processes, the authors argue, help not only re-imagine disadvantaged districts, such as Tepito, but also to re-think the city as a whole in terms of its past, present and future.

This paper aims to examine volunteer tourism (VT) experiences of three stakeholder groups in Rio de Janeiro, Brazil. The guiding research question is: how does VT influence marginalized communities from the perspectives of different stakeholders? This study was developed to address a need for further research that critically looks at the social impacts of VT in vulnerable communities and analyze the nature of VT by reviewing concepts related to sustainable tourism and social representation theory (SRT).

Using a phenomenological approach, this study is founded on SRT to understand the lived experiences of VT and the perceptions of its impacts on favela (slum) communities. This paper describes and interprets these meanings with a high degree of depth and richness using interviews, observation and document analysis. The experiences of community residents, voluntourists and non-governmental organization (NGO) staff are considered.

Study findings indicate that the different groups expressed several benefits and obstacles to VT. Voluntourists had a difficult time interpreting what influences VT has in general for the community focusing more inwardly on their personal experiences. Community residents experienced VT differently than the other groups. They identified the most benefits from VT and felt that they had the ability to create representations of themselves and of their community overall. NGOs expressed positive aspects of VT such as more community participation but noted concerns with voluntourists’ commitment.

This study is one of few to consider and compare the VT perceptions of three different stakeholder groups in vulnerable communities.

This paper aims to undertake an ideal-typical analysis of the implications of overtourism on employment at the level of the destination.

The paper offers a theoretical analysis that uses as a starting point a traditional labour market model to explore the employment implications of a labour demand shock as a result of overtourism at a destination level. Although a theoretical exploration, examples are provided offering empirical support for the theoretical propositions.

Overtourism may lower nominal and real wages, further deepen divisions in an already divided labour market (particularly between local and migrant workers), increase productivity without its benefits accruing to the worker and result in deterioration of working conditions. The study also sets tourism employment within a broader politico-economic framework of neoliberalism.

This study offers scope for further empirical testing of hypothesized relationships. It also provides a platform to adopt and adapt the theoretical propositions to suit different contexts.

This study uses overtourism as an ideal-type, combined with an analysis of the labour market to theorise the impacts of a labour demand shock.

过度旅游以及旅游工作者的就业结果: 对劳动力市场的影响

就过度旅游对当地就业的影响进行理想类型分析。

以传统劳动力市场模型为出发点, 对因过度旅游引起的劳动力需求冲击进而给当地就业带来的影响进行理论探索与分析。虽为理论探索, 本文也提供实证案例以支持有关理论观点。

过度旅游可能会降低名义和实际工资, 造成本已分割的劳动力市场的进一步分割（特别是在当地和外地劳动者之间）, 提高生产力但并不惠及其劳动者, 并导致工作环境恶化。本研究将旅游就业置于广义新自由主义政治经济框架下进行讨论。

将过度旅游作为一种理想类型, 并与劳动力市场分析相结合, 以理论化劳动力需求冲击所带来的影响。

为进一步实证测试假设关系提供机会。为不同背景下采纳和适应有关理论观点提供平台。

El exceso de turismo y las repercusiones en el empleo turístico: Impactos en los mercados laborales

Realizar un análisis típico-ideal sobre cómo la masificación turística de los destinos influye sobre el empleo.

Un análisis teórico que utiliza como punto de partida el modelo de mercado laboral tradicional para explorar las implicaciones que la masificación de los destinos turísticos tiene sobre la demanda de trabajo. La investigación proporciona ejemplos que respaldan empíricamente las proposiciones teóricas.

Los excesos turísticos tienden a reducir los salarios nominales y reales, a profundizar aún más las divisiones de un mercado laboral ya dividido (en particular entre los trabajadores locales y los migrantes), a aumentar la productividad sin que sus beneficios repercutan en el trabajador y a provocar un deterioro de las condiciones de trabajo. El estudio también sitúa el empleo en el sector del turismo dentro del marco político-económico, más amplio, del neoliberalismo.

Utiliza la masificación turística, como “ideal-típico”, junto con un análisis del mercado laboral turístico para teorizar sobre los impactos en la demanda laboral.

Ofrece la posibilidad de realizar más investigaciones empíricas a partir de las relaciones hipotéticas postuladas. Proporciona una plataforma para adoptar y adaptar las proposiciones teóricas para que se adecúen a diferentes contextos.

This study aims to explore the relationship between Generation Z (or Gen Z) consumers’ decision-making styles and electronic word-of-mouth (eWOM) use in the tourism sector. Drawing on the consumer style inventory (CSI) model and the theory of reasoned action (TRA), the research examines how specific decision-making styles influence Gen Z’s propensity to use eWOM recommendations for accommodation choices.

The study uses structural equation modelling to analyse data collected from 296 Gen Z users of Booking.com. The CSI model is adapted to the analysed context and attributes – impulsive, recreational, sustainable, fashion-conscious and perfectionist attitudes – are examined to determine their impact on eWOM use intention and actual eWOM use.

Three of the hypothesised relationships in the model were validated. Specifically, the results suggest that the attitudes of sustainable and perfectionist consumers influence the intention to use eWOM. Furthermore, use intention is positively associated with the actual use of eWOM.

For marketers and tourism businesses, understanding the decision-making styles of Gen Z can inform the development of targeted marketing strategies that emphasise quality and sustainability. Highlighting these aspects in online reviews and eWOM platforms can enhance engagement with Gen Z consumers.

This research advances the understanding of eWOM behaviour by integrating CSI and TRA theories in the context of Gen Z’s tourism decision-making. It provides empirical evidence on the significant role of perfectionist and sustainable attitudes in shaping eWOM intentions, contributing to the literature on consumer behaviour and digital marketing in tourism.