Search results1 – 10 of over 2000
The rise of Emirates, Etihad, and Qatar Airways in the Middle East (collectively referred to as “ME3”) has been absolutely dramatic. How should other full-service carriers…
The rise of Emirates, Etihad, and Qatar Airways in the Middle East (collectively referred to as “ME3”) has been absolutely dramatic. How should other full-service carriers respond? This study takes a look at how one carrier, Singapore Airlines, has responded and may offer clues to how others may choose to respond. Facing ME3’s ascent in service quality and rapid capacity expansion, Singapore Airlines stuck to its niche as a premium carrier and refrained from tit-for-tat type competition. It managed to command a fare premium in select markets even in the presence of ME3, but had to sacrifice growth in its passenger count. This offers valuable lessons for other full-service carriers.
The purpose of this paper is to investigate how successful lean six sigma (LSS) manifests in the Australasian (Australian and New Zealand) context relative to the context…
The purpose of this paper is to investigate how successful lean six sigma (LSS) manifests in the Australasian (Australian and New Zealand) context relative to the context in the USA in terms of LSS project definition, structure and practices.
In-depth investigation through case studies – 12 Australian/New Zealand cases and 4 US cases – on the implementation mechanisms of successful LSS initiatives.
A significant difference was found between Australasian and US definitions of an LSS project. However, firms in both regions followed similar project selection, initiating and execution practices. LSS reporting structures were found to be well-established in US organizations, but none of the Australasian organizations were found to be equipped with such a structure, although the effectiveness of LSS implementation success remained unaffected.
Sufficient uniformity of LSS was found across two regions implying its usefulness/generalizability, but the findings are based only on 12 cases.
The paper provides the groundwork to develop a unique LSS model for Australasian organizations to improve processes in an effective and efficient manner.
This paper examines the status and evolution of green innovation research from 1948 to 2018.
Using a systematic review of 293 peer-reviewed scholarly articles, the authors classify journal outlets, publication trends, research methods (research type, approach, design), themes/topics focus, country and regional distribution and theoretical perspectives, identifying main trends. They apply mixed methodologies, integrating both content and descriptive analyses.
Results reveal the following critical conclusions: (1) publication trends disclose a steady growth of interest in green innovation research in the last decade (2011–2018), with most of the articles appearing in top-ranked journal outlets; (2) empirical studies involving quantitative surveys dominate the field over other methods like experiments, case studies (qualitative) and conceptual models; (3) research themes/topics are multi-perspectives, covering management and strategic dimension of green innovation (e.g. green innovation integration and adoption strategy; collaboration and networking in green innovation; green innovation management systems, green supply chain management, etc.), performance (financial, non-financial and both), drivers/antecedents and consumer green behavior; however, the “management and strategy” papers are by far higher; (4) studies are preponderately multi-country focused, concentrated in Europe and Australasia, with a low concentration in emerging markets like Africa and South America; And (5) the field lacks the adoption and development of novel theories. So far, the research fields principally focus on the “Porter hypothesis” and resource-based view in terms of the theory-driven studies. Based on these findings, knowledge gaps are identified, as are limitations and actionable agenda for future research.
As the first systematic review to adopt a comprehensive, holistic approach in synthesizing and summarizing research vis-à-vis the phenomenon of green innovation, the study offers practitioners and researchers an insightful understanding of the relevant issues that have been investigated on green innovation, thereby anchoring the evolutions for further sustainable-oriented research and improvement in management practices.
This paper examines industry responses in Australasia and Europe to the growing practice of ambush marketing, to establish whether the measures that have been put in place…
This paper examines industry responses in Australasia and Europe to the growing practice of ambush marketing, to establish whether the measures that have been put in place to deter the practice have indeed prevented the 'ambush' effect, whereby audiences associate non-sponsoring organisations with particular sporting events. Although some of these measures may be more effective than others in blocking ambush attempts, they also come with potentially negative consequences for event sponsors.
This paper aims to examine and compare a set of key characteristics of ethnocentricity that influence the policy of academic marketing journals, and hence the provenance…
This paper aims to examine and compare a set of key characteristics of ethnocentricity that influence the policy of academic marketing journals, and hence the provenance, authorship and nature of articles in academic marketing journals.
The “fundamental” characteristics of three major marketing journals, published in the USA, the UK and New Zealand, were examined for the six‐year period from the start of 2000 to the end of 2006. Data were collected from editorials and web homepages. Analysis was conducted of 811 articles, 1,676 authors, three editorial teams and three sets of reviewers.
There is a challenging academic ethnocentricity in the management and implied policy of the three journals. The extent varies, but the inescapable conclusion is that the world‐wide research community in marketing is not properly represented by leading journals.
The sample was intentionally small, and unrepresentative of any category except “leading quality”. The findings are intended to add momentum to a debate and point ways forward, not to provide generalisable answers.
The findings suggest that: the editorial boards and reviewing teams should be made more representative geographically; editorships should be organized around the concept of a team of geographically differentiated editors; editorial and review teams should be ethnographically representative of individuals who do research and wish to publish it, particularly beyond the English‐speaking world. In general, the world‐wide research community in marketing would benefit from less ethnocentricity in academic journals, and these leading examples should strive to reduce it.
The impact of ethnocentricity is underestimated in this context. The issue needs to be discussed, because of paradigmatic influences that it can have on a journal and the profile of its authors, and hence on journal ranking and perceptions of journal quality.
The legalization of gambling is moving this once deviant sector into the mainstream of commercial entertainment, with the global hotel-casino increasingly adopted as a…
The legalization of gambling is moving this once deviant sector into the mainstream of commercial entertainment, with the global hotel-casino increasingly adopted as a state initiative on economic redevelopment. But corporate capitalist interests do not result in universal trends since local regulatory frameworks are crucial. Although gambling is being normalized as mass consumption, it remains to some extent an exceptional business, subject both to global innovation in the technology of surveillance and variable local controls. The paper argues that the effects of glocalization on the organization of work are equally variable, drawing on fieldwork and case studies from the USA, Australasia and the U.K.