Corporate Communications: An International Journal
Issue(s) available: 115 – From Volume: 1 Issue: 1, to Volume: 28 Issue: 7
Volume 28
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 20
Volume 19
Volume 18
Volume 17
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Public relations professionals' views of moral entrepreneurship: an exploration of the concept, its benefits and barriers
Elina Erzikova, Diana MartinelliThe purpose of this paper is to examine US public relations professionals' perceptions of the benefits and challenges associated with the concept of moral entrepreneurship…
Tone and credibility in voluntary disclosures
David Bodoff, Iris HirschThe purpose of this research paper is to study attitudinal responses to the tone of a voluntary disclosure. It is known that tone can affect market response. Existing literature…
Effects of internal crisis communication during the COVID-19 pandemic: employee perceptions of communication quality, leadership and relational outcomes
Yeonsoo Kim, Shana Meganck, Iccha BasnyatThis study, informed by the Situational Crisis Communication Theory, aims to suggest two primary response strategies that can be used for effective internal crisis communication…
Waiting for the punch(line): the circuit of culture and internal public relations at Netflix
Saima Kazmi, Mark Heisten, Burton St John IIIThis study is concerned with the dynamics of the internal communications at Netflix following the release of The Closer and the public debate that followed, testing Netflix's…
A move to the bright side? When journalism is invited into internal communication
Vibeke Thøis Madsen, Helle Tougaard AndersenJournalists moving into corporate communication have for many years been regarded as a move to the “dark side”. This paper turns the lens to explore how trained journalists…
Mitigating teleworkers' perceived technological complexity and work strains through supportive team communication
Ingrid Wahl, Daniel Wolfgruber, Sabine EinwillerTeleworkers need to use information and communication technology (ICT) to communicate and collaborate with their team members, however, when new and complicated information…
The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)
Napawan TantivejakulThis research aims to explore the origin of tourism public relations (PR) in Thailand as practiced by the State Railway of Siam (SRS) prior to the Second World War when rail…
Public's ethical perception, moral outrage in activism: testing a perceptual-affective-behavioral model for public activism in ethical issues
KyuJin Shim, Young Kim, ChihYao ChangThis study aims to propose a model of publics' ethical activism, testing the role of emotional outrage in an extended framework of the previously established STOPS model. Thus…
Health-oriented leadership communication matters: a trickle-down model to enhance employees' health and well-being during turbulent times
Feifei Chen, Qiwei Luna WuThis study explored how organizational leaders at different hierarchical levels may communicatively enhance employees' health and well-being. Drawing on interdisciplinary…
How do CSI and CSR perceptions affect word of mouth recommendations? The role of trust, distrust, and moral norms
Grzegorz Zasuwa, Magdalena StefańskaThis paper has a twofold objective: (1) to examine how trust and distrust mediate the relationship between corporate social responsibility (CSR) and irresponsibility (CSI…
Is Internal Marketing a declining field? If so, why? A literature exploration from a hermeneutic perspective
Neil Richardson, Ruth M. GosnayThis paper reflects on antecedents that may cause academic fields to decline or stagnate. It uses a hermeneutic review to consolidate and critique the Internal Marketing (IM…
Developing an original Café Delphi historical method to research women's individual and collective experiences of sex, sexuality and sexism in PR in the 1990s
Sarah Bowman, Heather YaxleyThis paper aims to develop an original Café Delphi historical method to research women's individual and collective experiences of sex, sexuality and sexism in public relations…
Examining the mediating effects of sincerity and credibility in crisis communication strategies
Courtney D. Boman, Erika J. Schneider, Heather AkinThis study aims to explore how source type can influence organizational assets proposed by source credibility theory (SCT) when paired with matched situational crisis…
Recognising a signature pedagogy for public relations teaching and learning in the last twenty years
Susan Lilico Kinnear, Sarah BowmanThis study attempts to identify the drivers for change in Public Relations education and what assumptions are made about professional practice. The authors suggest signature…
No escape from the No.10. bunker? UK government news management under siege: John Major (1990–97) and Boris Johnson (2019–2022)
Ruth GarlandThis study draws parallels between the Major and Johnson eras to reclaim a discursive space beyond the media and political battlefields to examine long-term systemic failure of…
Female journalists who have reached the top: perceptions on communication, leadership, and gender bias in the Portuguese press
Maria Joao Cunha, Rita Lúcio MartinsThe purpose of this study is to understand challenges and constraints in reaching top leadership positions for women in the Portuguese press. Specifically, it aims at…
Effects of climate CSA and CSR messaging: the moderating role of green consumer identity
Cassandra L.C. Troy, Megan L.P. Norman, Nicholas Eng, Jason Freeman, Denise S. BortreeThe purpose of this experimental study is to examine the effects of climate change corporate social responsibility (CSR) and corporate social advocacy (CSA) messages on public…
When pretesting corporate social responsibility advertising can mislead: feelings vs attitudes
Joon Hye Han, Anthony Grimes, Gary DaviesThe main purpose of this study is to contribute to the literature concerned with improving the effectiveness of corporate social responsibility (CSR) advertising by considering…
Football (soccer?) on campus. Examining the historical development and promotion of the world’s most popular sport through transatlantic university comparisons
Tom Isaacson, Anastasios TheofilouFootball is the world's most popular sport and the role of football on campus is of interest to university public relations (PR) and management professionals tasked with…
How spokespeople help or hurt business through crisis messaging: experiments testing the roles of narratives, non-narratives and counterargument
David Clementson, Tyler PageWhen an audience mentally counterargues a spokesperson, the message is backfiring. In such cases, audience members are practically persuading themselves to take the opposite…
Informality in strategic communication. Making the case for a forgotten concept
Olaf HoffjannAlthough current strategic communication research is particularly interested in deviations from normative ideals, there is a surprising lack of interest in the structures that…
How does femvertising work in a patriarchal context? An unwavering consumer perspective
Aleena Amir, David Roca, Lubaba Sadaf, Asfia ObaidGiven the extensive evidence of femvertising's positive effects in Western cultures, this paper aims to investigate how femvertising may influence customers' perceptions and…
Public relations education, 1950s–1990s: the IPRA perspective
Tom WatsonThe aim of this article is the exploration of historical themes that formed education and training in public relations and corporate communication. Its timeline is from the early…
Bernays and Goebbels: “the strange case of Dr Jekyll and Mr Hyde”
Kerrie MilburnThe purpose of the article is to examine whether, if Bernays can be cast as “Dr Jekyll”, the personification of “good”, respectable public relations, and Goebbels as “Mr Hyde”…
“Not enough yet”: CSR communication of stigmatized industries through news coverage
Hyun Ju Jeong, Deborah S. ChungCorporate social responsibility (CSR) communication covered by the news media is considered as more credible and effective in shaping public perceptions toward corporations than…
Conceptualizing the relationship between corporate social advocacy and political polarization
Joshua M. ParchaCorporations are now taking stands on contemporary and controversial social issues that share no obvious connection to the corporations’ business practices. At the same time…
Board gender diversity, quotas and critical mass theory
Frank Lefley, Václav JanečekThe corporate communications literature recently focused on corporate board gender diversity, specifically looking at two central aspects: gender quotas and equitable target…
Online sustainability claims: lessons from high-scoring B corporations in the Canadian food and beverage sector
Natalia Lumby, Ojelanki NgwenyamaSustainability certifications can support green innovation in important consumer sectors such as food and beverage. This research interrogates how certified companies communicate…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic
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